Social marketing is defined as designing and implementing programs to increase acceptance of social ideas or practices among target groups. It aims to reach targets to initiate behavioral changes through a 7 step approach of knowledge, desire, skills, optimism, facilitation, stimulation, and reinforcement. Effective social marketing campaigns determine information needs, research secondary data, collect primary data if needed, obtain feedback, and use multiple media like TV, radio, newspapers, internet and direct marketing to disseminate produced materials.