1. Dear Kickstarter friends, do
you know Brazil?

2. Brazil is the 7th largest economy in the World. In
recent years it has passed through important social,
economic and political changes. With a well-
established democracy, the country is one of the
most important emerging markets, with a relatively
stable economy. The poverty is diminishing with a
growing middle class, high employment levels and
many investments in infrastructure.

3. Brazil is the fifth-placed in the ranking of internet access,
with 140 millions people accessing

4. 0
10
20
30
40
50
60
2009 2010 2011 2013 2014
Number of E-Consumers in Brazil
Source: WebShoppers - E-bit

5. 0
2
4
6
8
10
12
14
16
2009 2010 2011 2012 2013 2014
Turnover of E-Consumers in Brazil
US$ Billions
Forecast
Source: WebShoppers - E-bit

6. But... and crowdfunding?

7. Bicharia – http://www.bicharia.com.br
Benfeitoria – http://benfeitoria.com
Catarse – http://catarse.me
Garupa - http://garupa.juntos.com.vc
Ideame – http://idea.me
Juntos – http://www.juntos.com.vc
Kickante - http://www.kickante.com.br
Impulso – http://www.impulso.org.br
Salve Esporte - http://www.salvesport.com
Sibite - http://www.sibite.com.br
Startando – http://www.startando.com.br
Vakinha – http://www.vakinha.com.br
There’re 12 crowdfunding sites in Brazil

8. And only one big player

9. Since 2011, Catarse has captured more than US$ 5.75
millions, with 1,600 projects and 105,000 supporters,
practically dominating the market of crowdfunding in
Brazil

10. And here are some numbers of crowdfunding in Brazil,
according to Catarse

11. 63% of the
supporters live at
southeastern Brazil
(São Paulo and Rio de
Janeiro – the most
important financial
centers)

12. 50% of the supporters
are between 18 and 30
years old

13. 21%
24%
28%
14%
7% 5%
1%
Monthly income from supporters
< US$ 700
US$ 700 - US$ 1400
US$ 1400 - US$ 2800
US$ 2800 - 4400
US$ 4400 - 6600
US$ 6600 - US$ 13200
> US$ 13200

14. 4%
27%
54%
10%
5%
Number of project per supporter
0
1
2 -5
6 -10
> 10

15. 0%
5%
10%
15%
20%
25%
< US$ 885 US$ 885 -
US$ 2200
US$ 2200 -
US$ 4400
US$ 4400 -
US$ 8800
US$ 8800 -
US$ 22000
> US$
22000
The collection of each project

16. What does Brazilians want?
52% want more independent cultural and artistic projects
41% want social or environmental projects
24% want entrepreneurial projects which encouraging new
businesses and initiatives

17. http://economia.terra.com.br/vida-de-empresario/empresarios-querem-financiar-
negocios-via-crowdfunding,d7bff2293d245410VgnVCM4000009bcceb0aRCRD.html
In late March, the Brazilian Association of Administrators of Equity
Crowdfunding Platforms (Abpec) delivered to the Securities
Commission (CVM) a proposal for self-regulation of the collective
funding to stimulate investment in small businesses.
And more!

18. Brazilians want (and they are) looking
to the future

19. By now, Kickstarter has 103 Brazilians
projects

20. So, it’s time to Kickstarter open
your doors to Brazil

21. 1. Huge business opportunities for Kickstarter
2. Innovative and creative entrepreneurs seeking
for a chance to show their ideas to the world
3. Market with only one significant player, but
totally focused on social business
4. Brazil is the gate to South America
Why?

22. Ok, and...?

23. You’ll need someone who understands
the Brazilian market and knows about
innovation, crowdsourcing and all the
stuff

24. Let me introduce myself:
My name is Hiran Eduardo Murbach.
I live in São Paulo, I have 37 years old and I’m
graduated in Law with MBA in Marketing at
PUC-SP, one of the better Brazilians
universities.
I’ve already worked as a lawyer, I was a
entrepreneur and now I’m a Innovation
Project Manager in a consulting innovation
firm.

25. I have extensive experience in managing commercial area, digital and
consumer legislation, Digital Marketing, Social Media, Social Commerce,
Entrepreneurship, Startups, Innovation, Design Thinking and Business
Model Generation.
I’m speaker of Social Media, Social Commerce, E-Commerce, Startups,
Creativity and Innovation.
I’m Professor at the Startups Laboratory, at CIC ESPM, one of the most
important marketing school.
I’m Professor of entrepreneurship and e-commerce innovation at
Internet Innovation, specialized in digital marketing.
My experience

26. And I’m the co-author of the book "Quebrando: aprendendo com os
erros dos outros“, that was financed and released through a
crowdfunding project in 2013.

27. For all these reasons, I’m sure I’m the
right person to this opportunity

28. Thanks a lot!
www.hemurbach.com.br
hemurbach@gmail.com
Let’s talk?
br.linkedin.com/in/hemurbach/