Hippo Presentation Jboye Study tour 2012
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Hippo CMS is an open source enterprise web content management system (WCMS) established in 1999 with over 70 employees. It focuses on standards and powers some large, heavily trafficked websites. Hippo's vision is for all websites to become context-aware and personalized by delivering the most relevant content to audiences. Case studies showed how Hippo helped organizations unify their websites, provide multi-channel content delivery, and empower audiences.
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Hippo Presentation Jboye Study tour 2012
- 1. Hippo CMS C on te xt Aw ar e
- 2. Tjeerd Brenninkmeijer CMO and co-founder of Hippo
- 3. Today’s presentation About Hippo The Hippo Vision Client Cases Demo Q&A
- 4. About Hippo Open Source Enterprise WCM Established in 1999, over 70 employees, offices in Amsterdam, Boston and San Francisco Privately held & double-digit-growth Technical leadership with an Apache background Powers some of the worlds largest, most heavily trafficked web properties Enterprise Hippo On-Demand Training Professional Services Support Subscription
- 6. Hippo & Standards • OpenID, OAuth • JCR 170, CMIS, WEMI • CSS, HTML5, JSON • REST, Open API • Widgets / Gadgets • OpenSocial
- 7. Customers we welcomed in 2011
- 8. Some of the partners we welcomed in 2011 SI Partners Technology Partners Connectors
- 9. Vision
- 12. Hippo CMS 7.7: Channel Manager
- 13. But.. Multi Channel isn’t enough! REST
- 14. CONTEXT
- 16. Our vision All websites will become context-aware and personalized And personalization is.. Delivering the most relevant content to the audience
- 17. Audience Empowered WCMS H IP P O Phase I Phase II Now Future Developers Editors Marketers Audience Audience Empowerment Time
- 18. Empower your audience Context aware content management
- 19. Case study From Many to one
- 20. Help! My site is dead. Text
- 21. From many to one! Cost saving & improve communication • 1 logo - 1 voice • Cost saving • Improve communication • Open source & open data
- 22. CMS & Open Source Freedom & Flexibility The web is changing Content Management needs to facilitate change Customization & Innovation
- 23. Open Source = Open Innovation Freedom & Flexibility Business needs: • No vendor lock-in • Extensibility & customization • Interoperability = open standards • The possibility to upgrade • The freedom to innovate • Re-use -> cost saving
- 24. Hippo CMS Freedom & Flexibility • Reduce time-to-market • Enables you to create more innovative business • Lowers Total Cost of Ownership (TCO)
- 25. Hippo makes Open Source ready for the Enterprise • Support is core business • Roadmap alignment • Continuity • Freedom to innovate
- 27. Organization & Process • Form an A-team • Stay in control • Scrum (agile) • Tendering process • No European tender software -> Open source • European tender Services & Hosting
- 28. Case - rijksoverheid.nl Open data
- 29. Case - rijksoverheid.nl Empower your audience
- 30. Ministry of Foreign Affairs: Micro Sites
- 31. Translations Non-Western character sets 100+ domains 300 subsites Content sharing One look-and-feel One CMS
- 33. Dutch Libraries • Context aware content delivery from a single source • IPad • Mobile REST • Web • Widgets • REST API
- 34. Dutch: Police
- 35. Case hetccv.nl
- 36. Case - cvz.nl
- 37. Case - wijchen.nl Local goverment
- 38. Hippo Community Documentation, developer webinars, samples http://www.onehippo.org
- 40. Sharing ideas, Build components together & share cost
- 43. More about Hippo: www.onehippo.com www.onehippo.org 27
Notas do Editor
- US & EU
- If you create content only for your website, you’re missing out. Content should be targeted towards all current and future publication platforms.
- - strategy that focuses on multiple channels isn’t enough - just publishing the same content to different channels won’t be enough =>- start thinking about CONTEXT as part of our Web content platform - device, location, time, social information, behavioral data and every other environmental aspect we can get to deliver content to audiences in a contextual way I know we will be talking a lot about mobile, and other channels for managing content on this panel but for companies that are starting to think about a content strategy and their platforms for 2012 and beyond – just publishing the same content to different channels won’t be enough…. We have to start thinking about CONTEXT as part of our Web content platform – we have to start using the device, location, time and every other environmental aspect we can get to deliver content to audiences in a contextual way…
- Horses = behavior http://www.istock photo.com/stock-photo-9992127-wristwatch-on-a-wrist-clipping-path.php http://blogs.can oe.ca/outdoorsguy/uncategorized/fox-versus-house-cat/ http://www.istockphoto.com/stock -photo-8947094-airport-panel.php http://www.istockphoto.com/stock-pho to-10006584-vintage-transportation.php http://www.istockphoto.com/stock -photo-3934710-man-holding-mobile-phone-laptop-in-background.php
- Great example of Context Awareness: in a car, driven 80 mph, currently in Boston, destination: San Francisco, Local Weather, ...
- Over time, the push-model has predominated. The new model is the Audience empowered, demand-driven model of content
- Keeping context in Views
- Top brands are thought leaders
- Top brands are thought leaders
- Group-based content delivery