My portfolio of 8+ years of professional work as a graphic designer and works from MA program in New Media, at Aalto University School of Arts, Design and Architecture.

1. Portfolio / Satoko Hinomizu
March 2013
Address Helsinginkatu 28 B 37, 00530 Helsinki Finland
Telephone +358 45 861 4914
e-mail satokohinomizu@gmail.com

2. Japan Support Flags
Time March 2012 Japan Support Flags project delivers the supporting messages of the world to the people in Japan who are
Client Own work (Final project as MA student in New Media) affected by the earthquake of March 11. The website aims to visualize and archive shared thoughts and
Scope Concept development, Web Design, Installation concept connections between one person to another. Installation is made as a part of the project and enriched the
and implementation project with poetic expression.
Role Concept development, Art direction, Interface
design, Interaction design, Installation concept and www.japansupportflags.com
implementation, Project management

4. I asked people to send photos which is taken with a card with a hole in the center. Photograph is chosen as a
means to deliver a message to overcome the language barrier and to be instantly understood by everyone. local
scenery and everyday objects around the sender cropped behind the flag contains the moment of remembering
Japan as they are offering a moment of silence.

5. The photo messages are collected via website and displayed on a world map.
When the recipient opens the photo, the locations of the recipient and the
photo (sender) are connected with a line to depict that the message has been
received by someone in Japan or another sender. The line which ties the two
locations is the evidence of shared thoughts from one person to another.
www.japansupportflags.com

7. Japan Support Flags installation
2012 March 7-11
at Aalto University School of Arts, Design and Architecture Entrance Lobby
An installation is made as a part of the project. In this installation the
connection lines are translated into three dimensional form. Red strings which
point toward the direction of Japan show that the photo message has been
received by someone there.

9. MiniCatalog The MiniCatalog is a paper-based user interface for selected artworks. The lower part of the receipt can be
exhibitions. Going around the exhibits the visitors mark ripped off and shared with a friend.
Interaction design concept and implementation a card, “bookmarking” works according to their interests. The MiniCatalog provides a tactile experience with
for an art exhibition At a scanning station, serving as a social meeting point, digital technology: A simple way to interact with a
Status: Completed they receive a receipt with the artworks of their choice complex digital system, bridging the gap between taking
My role: Concept building, Visual design, included. It contains a URL to access a personalized notes on a piece of paper and browsing information on
Implementation) version of the exhibition’s online catalogue with the the internet.

10. Paricles in the Air Dust is everywhere but we cannot perceive it easily. This
installation discovers the subtle presence of the dust in
Interactive sound installation a room through a sensor and turns it into a generative
Status: Prototype musical composition.
My role: Concept building, Interaction design,
Installation setup)

11. OTHER WORKS
Sound of Rain An interactive comic strip
Physical interaction design School assignment
Status: Prototype Status: Concept
Made with: Arduino, Pure Data, Accelerometer, Personal work
Tilt sensor
Personal work

12. OTHER WORKS
Data visualization of World Energy Consumption
Interactive data visualization
Status: Complete
Made with: Javascript, HTML
My role: Concept building, Graphic design, Paper prototyping, Interface design
City Sets Coloring Thesis Redesigning Epooq
Interactive installation for the exhibition
Telling stories which reflects the identity of Helsinki by Design consultation for digital storytelling service company
Status: Concept
multilinear video collage / Status: Complete Status: Concept
Personal work
Made with: Video camera, Premier, City Sets video database My role: Concept building, Interface design, Storyboard
system / My role: Concept building, photos, editing

13. Professional works

14. MUJI
Time May 2002 - August 2006 Worked on the team under Kenya Hara, who is the chief art director for the successful worldwide brand.
Client Ryohin Keikaku Focus on concept development, corporate strategy and visualisation of The identity. Also worked on
Scope Concept development, Corporate strategy, art direction, editing, project management and implementation of brochures, ads, packages and POS
Visualisation of the identity, Brochures, Ads, Packages, materials. Developed team skills working with highly talented group of designers.
Interior design, Signage and POS materials
Role Design, Project management, Print control,
Photo direction, Scouting photo shoot location and
selection of models, Editing, All client liaison,
Budget control
Done at Hara Design Institute

15. Catalogue for infants and maternity wear

16. Banners for a winter clothing campaign

17. MUJI Paper bag / with original “Mujirushiryohin” logo

18. Packages

19. New identity for
Denmarks Medie-og Journalisthøjskole
Time December 2007 - June 2008 The aim of the project is to create an identity for the new alliance of three danish schools in the design/
Client Danmarks Medie-og Journalisthøjskole media/journalism field. The idea is to use Xs as a flexible graphic element which represents text, image,
Scope Identity design, Concept developing for application, crosspoint, or possibility. The result is a contemporary and creative identity which works across both print
interior and web and interactive media making full use of its flexibility.
Role Lead design on identity and application design,
Team member of website design
Done at Kontrapunkt

20. Businesscard

21. Letterhead and envelope

22. Proposal for an interior and merchandise

23. Website

24. New website for Vipp
Time December 2009 - ongoing A total redesign of the company website. The objective is to meet the complex demands of the growing
Client Vipp company. The biggest challenge is to create an organic interrelation between the brand storytelling and
Scope Web design a smooth shopping function.
Role Art direction, Interface design, Interaction design
Done at Vipp

25. PRODUCTS STORES ABOUT NEWSLETTER LANGUAGE YOUR SHOPPING CART(0)
PEDAL BIN
14LITER
DKK 1895,-
PRODUCT DETAILS
Copyright © 2010 Vipp. All rights reserved. SHARE ONLINE CONTACT PRESS WHOLESALE
www.vipp.com

26. PRODUCTS STORES ABOUT NEWSLETTER LANGUAGE YOUR SHOPPING CART(0)
ALL PRODUCTS
BATHROOM
KITCHEN
PEDAL BIN - 14L
PEDAL BIN - 18L
PEDAL BIN - 30L
SOAP DISPENSER
SOAP DISPENSER
WALL MOUNTED
TOWEL BAR
SOAP DISH
HOOKS
MINI TABLE
TOWELS
BIN LINERS
OFFICE
LIMITED EDITION
VIPP PEDAL BIN BUY ONLINE
14LITER USD 395
Freight included
The bin was designed in 1939 by danish craftman Holger Nielsen
for his wife’s hairdressing salon. Color
White
The bin was designed in 1939 by danish craftman Holger Nielsen for her wifes Qty.
hairdressing salon and later used in professional dentists clinic. It was deco- 1
rated for charity and exhibited at the Louvre in Paris later I was decorated for
charity and exhibited at the Louvre in Paris this product has been decorated by
or Vipp charity New York auction. ADD TO SHOPPINGBAG
TECHNICAL DETAILS & CARE INSTRUCTIONS
EXPLORE PRODUCT
Damper mechanism
for a smooth opening
BIN ART BY VIPP VIPP IN MEDIA A LOVE STORY
Renouned creators have collaborated with Vipp to cre- Lorem ipsum dolor sit amet, consectetur adipisicing elit, Lorem ipsum dolor sit amelkjt, consectetur adipisicing
ate works of art from pedal bins to raise money for char- sed do eiusmod tempor incididunt ut labore et dolore. elit, sed do eiusmod tempor incididuntsdlkdot sie ut lab-
www.vipp.com
ity Renouned creators have collaborated. read more... ore et dolore.
read more... read more...
RELATED PRODUCTS

27. Kontrapunkt Christmas card
Time December 2008 Was chosen to design the Christmas card of Kontrapunkt, which is also a means to appeal the design
Client Kontrapunkt brand of the company. Most people has a happy memory about making footprints on snow. On this card,
Scope Corporate christmas card you can find different footprints - of a man, a woman, a kid, a dog, a bird, and of someone without shoes -
Role Art direction, Implementation, Print control reminds you of a memory of the cold snowy day.
Done at Kontrapunkt The result was simple and quiet yet with a rich narrative, implemented with a profound knowledge
of material and print technique. After the post, the company has received countless calls from clients
praising the design and asking how it had been done.

30. Meeting room for DGI-BYEN
Time October 2008 Worked as an art director and designer on a meeting room design project in a venue for culture and
Client DGI-BYEN sports. Tight restrictions to preserve the facility and a tight budget frame were used to an advantage by
Scope Interior concept, Implementation visualizing the function of the room in eye-catching typography. A number of words set in the typeface
Role Art direction and Design ‘KONTRAPUNKT’ visualizes the function and objective of the room. The inventory enters into a dialogue
Done at Kontrapunkt with the user of the room while at the same time the meeting room and meeting situation are united
into one expression.
With a twist of humour the typeface visually mirrors the room itself – while in the actual meeting situation
the users are given a thought-provoking experience of the physical setting.

33. Brand identity for Tasaki
(A long established, well-known Japanese pearl and jewellery brand)
Time January 2009 - October 2009 Won an international competition to develop a new logotype for Tasaki, and worked on the total
Client Tasaki re-branding project as one of the lead designers. Project included developing a logotype based on
Scope Logotype, Brand identity, Application design, professional typographic knowledge, design of business cards, branded shopping bags, jewellery cases,
Product design, Package design gift boxes, brand guide etc, responsible for almost all “touch points” of Tasaki.
Role Lead designer, Liaison with client Within the multinational team of Danish, Finnish and Japanese designers, played a central role in com-
Done at Kontrapunkt munications with Japan, and also was the key person providing insight on how the design would work in
the Japanese context, leading the project to success.

35. Tasaki green is revealed when you open the package.
Luxuriance is expressed with layers of haptic papers, creating a moment to cherish for that something special.
Details such as hinge tightness and weight of the case are carefully controlled to convey a feeling of preciousness in your hands.

37. Nivea Gift Pack 2009
Time October 2008 - January 2009 The task was to design a gift package mainly for Christmas sales, but also for throughout the year. At the
Client Beiersdorf pitch phase, proposed idea is to have a removable sleeve so people can remove the corporate information
Scope Package design, New package concept from their gift, making it more personal. Nivea pattern is developed to evoke luxury in the subtle detail. At
Role Lead designer the implementation phase, an open window was introduced to meet the market needs. It has succeeded
Done at Kontrapunkt in presenting a friendly and pure “Nivea-ness”, but still making it special.

38. Final design lineup

39. N pattern printed in clear lacquer, creating luxuriance with subtle haptic detail

40. Ramlösa Label design
Time June 2008 Ramlösa is a well known and trusted water brand with a long history. With the recent trend to healthy
Client Carlsberg Danmark A/S diet, Ramlösa had introduced more flavours, making it necessary to re-set the brand presence for the
Scope Label design Danish market. A new label was designed to elevate the brand even higher while keeping its genuine
Role Lead designer recognition. The simple and pure design has been a great success, keeping a strong presence on the shelf
Done at Kontrapunkt with a touch of elegance.

42. Takeo Paper Show 2004
HAPTIC Awakening the Senses exhibition
Time June 2003 - April 2004 HAPTIC was an exhibition planned and produced by Kenya Hara which focused on the creative awakening
Client Takeo Paper Company of human sensory perception. I worked as a member of the team, responsible for production of exhibit
Scope Exhibition design entries by Naoto Fukasawa (product designer), Kengo Kuma (architect) and many others with close
Role Concept development, Coordination with creators, correspondance with the creators.
Design development together with creators, Project The challenge was to find the means to realize highly original creator’s concept ideas in physical form, and
management, Production of exhibit entry, was successfully implemented. The exhibition was a huge success, which established the concept “haptic”
Exhibit administration, Shop layout which has since become a long lasting trend in the design world.
Done at Hara Design Insitute

43. Juice Skin by Naoto Fukasawa / Banana
I was responsible for a coordination with Mr
Fukasawa and the actual production of the
piece. My role was to understand the aim of the
creator and to find a possible means to realize
this highly original idea.
For banana and strawberry, I found a fake food
model production company who can make super
detailed surfaces. Kiwi is made by a paper which
fibers are applied with a flocking technique. I
folded them into shape and glued straws on.

44. Juice Skin by Naoto Fukasawa / Strawberry, Kiwi

45. Tadpole coasters by Shin Sobue
I was responsible for a coordination with Mr.
Sobue and the actual production of the piece.
My role was to understand the aim of the
creator and to find a possible means to realize
this highly original idea.
The challenging part was to find a crystal clear
silicone which can contain some object in and
freely shaped. Over 250 Tadpole figures were all
handmaded by Mr. Sobue and I.

46. Thank you