We are an eclectic, eccentric, exciting group of like minded individuals with diverse interests and expertise in the digital media space. We are a people business. Our folks are our only asset We ideate. We debate. We converse. We engage. In a rapidly shifting, changing, buzzing virtual ecosystem, we ensure your part of the buzz. We help companies leverage the enormous power of social media to build deeper relationships with potential customers and other constituencies that influence the development of new business.

1. buzz tribe: people &
the process
www.buzztribe.net

2. the tribe
 we are an eclectic, eccentric, exciting group of like minded individuals with
diverse interests and expertise in the digital media space
 we are a people business. Our folks are our only asset
 we ideate. We debate. We converse. We engage. In a rapidly shifting,
changing, buzzing virtual ecosystem, we ensure your part of the buzz
 we help companies leverage the enormous power of social media to build
deeper relationships with potential customers and other constituencies that
influence the development of new business.
why us?
 progressive, strategic thinking centered on new marketing, media futures and
conversational marketing channels and approaches.
 experience as new marketing pioneers, social media insiders, activators and
thought leaders.
 prolific thought leadership in emerging technologies and new media channel,
change management business model reengineering and business
development.
 diverse and brilliant digital strategists – objective advisors focused solely on
organization and performance.
www.buzztribe.net

3. our approach
the application of our methodology, key
strengths and processes resulting in the most
effective strategies and creative environments
for a brand in the digital space
We Look at Each Client Differently
But we apply a common set of principles. The first question we ask: “what asset or
assets do you uniquely possess that might enable you to more effectively perform in
today’s economy?”
Your assets are your gold. We explore each potential channel to leverage your
valuable assets within the information society.
www.buzztribe.net

4. core services
bricks & mortar
• web design & development; print, 3D, animation; applications &
interactive engagements; blog and community development and
much more
insights & intelligence
• consumer insights & intelligence; online research & analysis;
competition mapping & tracking; product development, testing &
launch; target group definition & identification
reputation management
• online reputation management; consumer collaboration
initiatives; consumer research & analysis; motivational
frameworks & strategy
influencer outreach
• Digital PR; online outreach programs; relationship building&
marketing; blogger networking & media relations
strategy & consulting
• digital media consultancy; online marketing strategy; social media
marketing; social media training, planning & workshops
content & communication
content development; copy & advertising concepts; communication
design & strategy; blogging, podcasting & webinars, whitepapers
bricks & mortar
 how do you build brands online?
 How do you involve your consumers in the dialogue?
 How do you interact, engage and entertain?
 Do you have the right tactics, tools toys & technology?
 What should be your tone, voice & social persona?
www.buzztribe.net

5. If we ask the right questions first we surely will arrive at the right answers
insights & intelligence
 How can you tap into your consumer’s psyche & motivations?
 What forms of media are your consumers most likely to consume?
 What are they saying about or around your brand, product or service?
 What is your competing brands doing online?
Effective & efficient processes to discover dissect & document consumer opinions, motivations,
and intentions. It's not enough to have a presence on social networks. You need to
provide value, and have something to say that appeals to your target audience. We work
with you to create messaging strategies, a social calendar and content that works for you
and your fans.
www.buzztribe.net

6. online reputation management
 how do you protect your brand’s image, identity, personality, initiatives
and assets online?
 what do you make of negative sentiments?
 how do you deal with critics and commentators?
A real time 24* process to track, report, address and resolve consumer issues online. We
search the social web for mentions of your brand on a daily basis and assures that
positive mentions are amplified and negative mentions are responded to and fixed.
influencer outreach
 who is an influencer?
 how do you build meaningful dialogues and relationships with them?
 how can you earn trust and be invited to the party?
Nurture and nourish relations in the virtual world. We reach out to relevant online and
offline influencers in your industry to share your message, seed new products, gather key
feedback, and create a buzz.
www.buzztribe.net

7. strategy & consulting
 the old premises on which all marketing and communication strategies
relied upon have been done and dusted
 you cannot bank on automated software when dealing with human
interactions, emotions and motivations
 you simply can’t apply the same traditional models to measure reach,
engagement and response
plunge into this dynamic world of proactive participation… we can help you chart the course.
content & communication
 what is the user generated content environment around your brand,
service, product or category?
 what messages will resonate with your target audience?
 what communication is most likely to register? What should be your
tone, persona and voice like?
there are plenty of useful resources that can teach you about social platforms and tools, but they
can’t teach you how to be social. We can….
www.buzztribe.net

8. agency alliances
 online Support: help you develop online properties for you and your
client
 insights & Intelligence - partner with you in developing new insights
and strategy to help win new business pitches
 strategy & sonsulting - assist you in developing comprehensive social
media and word of mouth marketing strategies and roadmaps
 campaign management: We can assemble the right team –
communication specialists, bloggers, designers, developers – to take
full ownership of any campaign and deliver the goods... and maybe
some added goodies too
 knowledge aggregation & thought leadership: meaningful dialogues,
discussions and debates can help us address critical gaps and help
promote a shared culture of participation and collaboration
www.buzztribe.net

9. search engine marketing
seo process
www.buzztribe.net

10. website analyse existing
business
phase 1: analysis goal assessment architecture promotional
analysis
assessment activities
keyword
competitive optimisation phase 2:
research & site optimisation
analysis plan optimisation
analysis
site submission,
link popularity
content review quality check analytics set up directory
campaign
submissions
analytics
phase 3: link popularity monthly
(regular site submission
maintenance campaign reporting
monitoring)
site monitoring
& maintenance
www.buzztribe.net

11. social media marketing
target participatory
audience prepare brand marketing
locate measure
•definition discover needs messaging •engagement
presence influence
strategy & interaction
•identification
of consumers activities
& influencers
stimulate
loyalty dialogue
relationship
www.buzztribe.net

12. customer engagement is rapidly changing as new social
technologies and trends emerge. Are you ready to evolve?
LISTEN: Voice of the Customer
Know what your customers and prospects are saying.
As a brand, you know how you see yourself, the question is, how does your
audience see you?? This is your social media reflection. Many companies are
reaping the rewards of engaging customers directly in conversations ranging from
brand and marketing to product design to support delivery. This concept of “co-
creation” or “customer-made products” has changed the way companies small
and large do business. But customer collaboration is challenging, and requires a new
level of interaction with both your customers and your colleagues. Using data
gathered from our Voice of the Customer programs, Buzz Tribe can unlock the value
of involving your customers in product development, marketing and customer service
and support.
ENGAGE: Online Communities and Social Media
Play in the new arena of customer experience.
We partner with companies to brainstorm, define, and implement strategies and
programs for engaging with – and learning from – their consumers, partners and
even employees. Whether you sell software or insurance, need to evolve your
marketing or improve your customer support, we’ll deliver a social strategy driven by
a singular purpose: Igniting the conversations that lead to the deep and enduring
relationships between an organization and their customers.
www.buzztribe.net

13. ACTIVATE: Community Influencers & Enthusiasts
Find, thank and connect with key community contributors and evangelists.
Your most enthusiastic, loyal customers are typically your biggest advocates. Of
course, their enthusiasm can often make it difficult to keep them happy. The
assumption is made all too often that these folks just want free stuff, when what they
usually want is a deeper connection to you, each other and your company. We can
help you effectively identify, communicate and interact with these loyal enthusiasts to
ensure the best connection possible and ensure strong alignment between your
activities and your business objectives.
Give us a buzz to find out more about how we can help your business become
more social.
Reach us at http://buzztribe.net/reach-us.html
Facebook / Twitter / Blog
www.buzztribe.net