1. PR and its growing importance in IMC

3. A deeper look into the strengths and weaknesses of the elements in IMC

6. Public relations and publicity are not synonymous, but many PR campaigns include provisions for publicity

7. The full cycle

9. PR is now expanding communication tools to account for the fact that no single mass media, or combination of them, will be a good vehicle for reaching key publics Early 20th Century—PR began to reinvent itself along journalistic lines, mainly because former newspaper reporters such as Ivy Lee started to do PR work and counseling—extension of the journalistic function focusing on the “dissemination of information or one-way communication models in which the quality of information was important but audience feedback had yet to be fully considered.” The PR evolution 1800 Press Agentry – 1800s were the “Golden Age” of the press agent 1920 Advance in social Science & research, the focus of PR shifted to the psychological and sociological effects of persuasive Comm. 1960 Issues management was added to the job description of PR with War, Civil Rights, Environment -al concern growth 1990 Reputation or perception management were the Buzz (PR agencies Multiplying in large numbers Globally) 2000 the concept grows of PR as the practice of “ Relationship Management ” . B uilding & fostering Relationship With various publics 1980 The concept of PR as a management function is in full bloom. “ Strategic” became a PR buzzword 1970 Era of reforms in the stock market and investor relations Pseudo-event Counseling Publicity

15. Coming closer to the audience VS

16. Integrated Hub & Spokes Model Online Search & Display Ads New Media & Widgets Social Media E-mail Marketing

18. Bringing the best minds together

19. Leveraging Customer Passion Obama Girl series of videos got over 60million views Obama supporters put up a site during Halloween just a few week before the election. Here visitors were asked to express their support through photos of Obama theme pumpkins Yes We Can by Will A 2008 video featuring 60 celebrities had 11 million views

21. Segment and connect

22. Run many small campaigns Tactics matter as much as strategy

23. “ Kennedy was the first telegenic brand. Obama is the first cybergenic brand”

27. Page views User sessions Website hits

28. Some Creatives

29. Impact of the campaign on the website

32. Pop-Under on Home Destination of the month Interactive Unit Roadblock on MSN

33. Innovative DHTML creative Bigger size units 1.61% 89,479 5,564,314 CTR Clicks Impressions 0.72% 31,530 4,390,043 CTR Clicks Impressions 3.51% 225,030 6,415,402 CTR Clicks Impressions

34. North-east photogalery Cricinfo Digit DVD content insertion Yahoo Floating East

35. Google Prime Visibility Search Engine Advertising The contest microsite Live Chats with incredible Indian