2. 2 million pounds worth of lottery
ticket prizes are left unclaimed
every week.
Play online using direct debit and
never miss out on your money.

3. Client: INSIGHT: 2 MIllion pounds worth of lottery ticket prizes SOLUTION: Show our audience just how much money
are left unclaimed every week. is left unclaimed within their location and that
by playing online using Direct Debit, they can
People misplace and forget their tickets, thinking avoid this loss.
they will never be the lucky winner.

6. Instant relief for greasy hair.
Batiste stops your hair looking
like fast food, fast!

7. Client: INSIGHT: Keeping hair clean is a hassle, sometimes SOLUTION: Batiste is a dry shampoo you can just spray
impossible - music festivals, traveling, wanting a and rub out. It de-greases the hair straight away.
lie in.
Greased back hair might’ve been cool in the 70s
but now it just makes you feel self-conscious.
Print Ad

8. Print Ad
Ambient

10. The moment you
realise there’s no milk
left in the fridge.

14. Position Pirinase as a holiday
destination that’s totally free
from hayfever.
The perfect summer escape.
Type of work

15. Client: INSIGHT: How do we give people advance notice, so they SOLUTION: Position Pirinase as a holiday destination that’s
can treat their symptoms and stop them from totally free from hayfever.
occuring before their holidays begin?
The perfect summer escape.
So, rather than competing with rival products
that advertise in the summer, we grab our
market early, when they are planning their
holidays

17. Direct Mail - Postcards
Posters at Travel agencies

18. Type of work
Print

19. Long-haul flights can be
a pain.

23. Persil believes that
dirt is good.
Even for adults.

29. A bid to save lives.

33. What do you do when your
phone battery dies just when
you need it most?

34. SAFETY PIN We have all been there; just when you need it most
your phone battery dies. Leaving others concerned
about wher you are.
The app that drops a pin on a
virtual map where you were last The SaftyPin app, allows you to allocate
seen before your phone runs out were last scene before your phone dies.
of battery. It does this by dropping a map pin in a virtual map.
When you register you make sure the other allocated
people/ devices accept your request – a message is
sent to them.
O
P TW
Then when the warning sign pops up telling you your
ST E phone battery is at 5% a reminder will appear, asking
whether you would like to drop a Safety Pin on the
virtual map.
You can also drop a pin whenever you like to notify
others where you are – only if you want to.
NOMOPHOBIA
Abbreviation - "no-mobile-phone phobia
The fear of being out of mobile phone contact
53 percent of mobile phone users in Britain tend to be
anxious when they "lose their mobile phone, run out of
battery or credit, or have no network coverage"
The average case of nomophobia to be on-par with those
of "wedding day jitters" and trips to the dentists.
DOWNLOAD APP Sophie was last
scene at Brixton
CHOOSE RECIPIENT
STEP
TWO
academy at 22.35
DROP PIN
BE SAFE
Allocate another When your phone alerts you You can also choose to drop a
person or device to be that your battery is at 5% pin at any point to let others
able to see where your You have the choice of know where you are. You are
pin is dropped on a dropping a virtual safety pin in control of who sees where
virtual map before to allow the person/ people you are and when you want to
you allocated to be able to see be seen.
your phone dies.
where you were last.

35. Your signature is your personal
statement.

41. DFS are the leading authority
when it comes to the comfort
of your bottom.

42. Client: INSIGHT: Old wooden benches, cold slab sills, thin narrow SOLUTION: They deserve better.
bicycle seats.
People subject their bottoms to some rather
uncomfortable situations.
Stickers

44. Stickers / Ambient

45. Online
Twitter conversations

47. Client: INSIGHT: Chip Shop Awards 2010
Work for a client you have but haven’t a hope of
winning.
Print