1. Hilmi
Charlie

2. Hilmi
Charlie

3. Problem
People don’t realise how cheap it is to
run an electric car.

4. Solution
Make people aware that it only costs a
little to run the Mitsubishi I-Miev.

5. Idea
The i-Miev is so cheap to run - it is like
the price of having a nice cup of tea.

6. Print

9. Online Banner

13. Ambient + DirectMail + Digital Billboard

15. Safety Plug placed in trains.

16. Inserts in electrical appliances
packaging.

17. Inserts in electrical appliances
packaging.

19. Live Billboard
Integrating speed camera capabilities with the DVLA records.

20. Live Billboard
Integrating speed camera capabilities with the DVLA records.

21. Thank You.