This document discusses key concepts in marketing tourism, including the traditional 4Ps marketing mix of product, price, place, and promotion. It notes that tourism products have intangible characteristics like experiences. The 7Ps model is also introduced, which expands on the traditional model by including people, process, and physical evidence. Tourism differs from other industries in that the product experience spans from pre-trip anticipation to post-trip reflection, and involves integrating multiple suppliers. Marketing tourism requires understanding target markets' expectations and managing employees, processes, and physical facilities to deliver a consistent brand experience.

1. Marketing Tourism Hillary Jenkins, Otago Polytechnic

26. Think about the layout, colours , furnishings, sound systems at an airport http://flickr.com/photos/jamespaullong/940934988/ Physical Evidence