Search Engine Marketing For Law Firms

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hillarybressler

How to market you law firm using SEO, Paid Search and SMO.

Tecnologia

“ Squeeze out every click from the search engines before you move on to anything else.” -Hillary Bressler- CEO/Founder of .Com Marketing 2

Search Engine Optimization (SEO) Paid Pay Per Click (PPC) Organic Search Engine Optimization ( SEO) Social Media Optimization (SMO) Social Posts Social Media Optimization (SMO) Video  Video SEO ( VSEO) Directory Submissions/Maps  Universal Listings 4

Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>

Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title> Header Tag - <h2>Polk County Criminal Defense Attorney</h2>

Write for people, but be cognizant of search engines,[object Object]

Google Places www.google.com/local/add/businessCenter 23

28 SMO = Social Media Optimization The distribution of social media posting and their ability to rise to the top of any related search query.

Search results with video thumbnails have a 41 % higher CTR than plain text results. RankAbove 2010

SMO Opportunities for Rankings • The pictures in Flickr • Videos on YouTube • Events in Upcoming or Plancast • Updates in Facebook • Bookmarks in Delicious • Votes in Digg • FourSquare check-ins • The docs in Scribd • Reviews in Yelp • Subject matter in Ning • Thoughts shared in a blog or blog comment

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Search Engine Marketing For Law Firms

1. SEARCH ENGINE MARKETING FOR LAW FIRMS

2. “ Squeeze out every click from the search engines before you move on to anything else.” -Hillary Bressler- CEO/Founder of .Com Marketing 2

3. 3

4. Search Engine Optimization (SEO) Paid Pay Per Click (PPC) Organic Search Engine Optimization ( SEO) Social Media Optimization (SMO) Social Posts Social Media Optimization (SMO) Video  Video SEO ( VSEO) Directory Submissions/Maps  Universal Listings 4

5. 5 Organic vs. Paid Search

6. 6

7. 7

9. Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>

10.

11. Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title> Header Tag - <h2>Polk County Criminal Defense Attorney</h2>

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13. Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title> Header Tag - <h2>Polk County Criminal Defense Attorney</h2> URL / File Name or Path – http://www.criminaldefenseattorneytampa.com/County/Polk.aspx

14.

15. Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title> Header Tag - <h2>Polk County Criminal Defense Attorney</h2> URL / File Name or Path – http://www.criminaldefenseattorneytampa.com/County/Polk.aspx Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.

16. Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title> Header Tag - <h2>Polk County Criminal Defense Attorney</h2> URL / File Name or Path – http://www.criminaldefenseattorneytampa.com/County/Polk.aspx Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida. Linking Text on Other Interior Pages of Site – <a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>

17.

18. Keyword Phrase Location Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title> Header Tag - <h2>Polk County Criminal Defense Attorney</h2> URL / File Name or Path – http://www.criminaldefenseattorneytampa.com/County/Polk.aspx Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida. Linking Text on Other Interior Pages of Site – <a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>

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22. The text should reinforce the title tag

23.

24. Google Places www.google.com/local/add/businessCenter 23

25. 24

26. 25

27. 26

28. 27

29. 28 SMO = Social Media Optimization The distribution of social media posting and their ability to rise to the top of any related search query.

30. SEO SEO SEO Dominating your brand and having control of each posting is the true SEO + SMO = Amplified Rankings SEO SMO SMO SMO I dominate and control my “Personal brand”….that is easy, as there are only 3 Hillary Bressler’s in the USA. 29

31. Target Corporation dominates their brand for a keyword that has many different meanings. 30

32. Amplified SEO:SEO + VSEO + SMO 31

33. Search results with video thumbnails have a 41 % higher CTR than plain text results. RankAbove 2010

34. 33

35.

36. Cons of You Tube That Go Beyond SMO.

37. SMO Opportunities for Rankings • The pictures in Flickr • Videos on YouTube • Events in Upcoming or Plancast • Updates in Facebook • Bookmarks in Delicious • Votes in Digg • FourSquare check-ins • The docs in Scribd • Reviews in Yelp • Subject matter in Ning • Thoughts shared in a blog or blog comment

38. Keywords Are Important In Twitter

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42. Thank You! Discover Your Inner Strength Co-Authored By Ken Blanchard Brian Tracy and Stephan Covey and Hillary Bressler Presented By: Hillary Bressler CEO/Founder .Com Marketing 407-774-4606 ext. 203 bressler@commarekting.com

Search Engine Marketing For Law Firms

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