Your school can have dozens of live social media accounts, but if you are not using them effectively or if you are not regularly active on those platforms, then you will not achieve the desired result.

1. The Art of Hashtagging: How to Make Your
School’s Tweets More Effective
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The Art of Hashtagging: How to
Make Your School’s Tweets
More Effective 1
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2. The Art of Hashtagging: How to Make Your
School’s Tweets More Effective
Overview
1)
2)
3)
Be Distinct
Maximize Your Reach
Interact
Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective
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3. The Art of Hashtagging: How to Make Your
School’s Tweets More Effective
1. Be Distinct

What is tricky is not so much launching the hashtag
campaign as it is in thinking of a hashtag that will preserve
your school’s distinctiveness.

For example, there are obvious risks in using generic
hashtags like #academicplan or #studyabroad.
 Too many schools run these types of initiatives, making it
likely that they too will (or already have) claim the same
hashtag as their own.
Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective
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4. The Art of Hashtagging: How to Make Your
School’s Tweets More Effective
1. Be Distinct

What you want to do is:
 opt for a hashtag that is still relevant but distinct enough to stand
alone.

This can be as easy as putting your school’s initials in the
hashtag.
 Suitable hashtags for your school’s academic plan and international
programs could be #XYZplan2012 and #XYZintl, respectively.

Ultimately, think of customized hashtags as a way to brand
your tweets.
Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective
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5. The Art of Hashtagging: How to Make Your
School’s Tweets More Effective
2. Maximize Your Reach

There is no limit the number of hashtags you put in a single
tweet.
 This does not mean that all 140 characters should be used up by
hashtags, but it does mean that you can use more than one hashtag
as a way to expand your tweet’s reach.

It’s safe to assume that many people have used the same
hashtags to plug their school’s campaigns or initiatives.
 Similar to generic hashtags, duplicate hashtags can cause your
tweets to get lost in the cyber sphere.

But if you use both generic and distinct hashtags in a single
tweet, then you are effectively joining a broad conversation
and highlighting your school’s own initiative.
Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective
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6. The Art of Hashtagging: How to Make Your
School’s Tweets More Effective
3. Interact

The point of social media is to actually be social, which
entails taking the time to interact, converse, explore and
discover other people’s thoughts.

If you launch a hashtag campaign, make sure that your
school is actually involved in the conversation.
 Interact with other users that are using the hashtag
 Use the hashtag multiple times in relevant tweets.
Source: Higher Education Marketing – The Art of Hashtagging: How To Make Your School’s Tweets More Effective
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7. The Art of Hashtagging: How to Make Your
School’s Tweets More Effective
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