Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags.

1. Hashtags Just Got Even More Important on
Google!
Slide 1
Hashtags Just Got Even More
Important on Google!

2. Hashtags Just Got Even More Important on
Google!
Slide 2
1) Google+ Posts With Hashtags
2) What Does It Mean For Your College?
3) Develop a Hashtag Strategy
4) Presence and Consistency
Overview
Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!

3. Hashtags Just Got Even More Important on
Google!
Slide 3
 Google recently announced that Google Search will now
allow users to search for Google+ posts including hashtags.
 Enter a specific hashtag in the Google Search bar. On the
right end side of the screen, a section “#hashtag on
Google+” appears.
 Note that the hashtags that are pulled by Google are only the ones
that were made public or shared with you.
 For every post that shows on the right sidebar you can see how
many comments and +1 it received.
 The links are also working, which means that when one clicks on the
post, he is redirected to the Google+ page where the hashtag was
used.
1. Google+ Posts With Hashtags
Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!

4. Hashtags Just Got Even More Important on
Google!
Slide 4
 This new Google feature will definitely increase the use of
hashtags on Google+ posts. Most importantly, it could be
another way for your college to stand out from competition
and be more visible on Google.
 75% of users never scroll past page one results. This new
feature could help you gain a strategic position on the page.
 Start building your presence on Google+ if you have not already.
 It could be a place for you to share what is happening behind the
scene, or give a more equivalent to a very public Facebook account.
2. What Does It Mean For Your College?
Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!

5. Hashtags Just Got Even More Important on
Google!
Slide 5
 Research hashtags that are popular with your students and
relevant to your college.
 Make sure that the hashtags are not already in use or associated
with negative comments.
 Create 2-3 hashtags that are unique to your school.
 To build momentum on social media and enhance your brand, Social
Media Strategist Jeff Bullas recommends that you pick hashtags that
are closely related to keywords your college uses for SEO.
 Promote your hashtags early and promote them often.
 Hashtags are primarily about creating conversations with your
audience. Testing out various hashtags can help you figure out
which are more relevant to your audiences.
3. Develop A Hashtag Strategy
Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!

6. Hashtags Just Got Even More Important on
Google!
Slide 6
 Keep building your presence on hashtag-heavy websites
such as Twitter, Instagram, Tumblr, etc.
 There is no point in creating hashtags (or even worry about them
and how students may use them in search) if you do not have a
strong online community that will use them.
 Whatever you do, avoid these mistakes:
 #tagging #every #single #word, as it can feel spammy
 Using extremely generic hashtags that may dilute your brand and
not offer you any benefits.
3. Develop A Hashtag Strategy
Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!

7. Hashtags Just Got Even More Important on
Google!
Slide 7
 Be present on Google+ and start using hashtags
consistently when sharing content on social media.
 The new Google+ search window shows in real time what
has been shared.
 So if you do not use hashtags in consistent postings, all your
efforts will avail to nothing.
4. Presence and Consistency
Source: Higher Education Marketing – Hashtags Just Got Even More Important On Google!

8. Hashtags Just Got Even More Important on
Google!
Slide 8
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