Here are 4 ways to generate more engagement through your facebook cover

1. 4 Ways to Generate More Engagement
Through Your Facebook Cover
4 Ways to Generate More
Engagement Through Your
Facebook Cover
Slide 1

2. 4 Ways to Generate More Engagement
Through Your Facebook Cover
Overview
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Add a Call-to-action
Share your college’s stories on your banner
Promote your college’s contests on your banner
Promote your other social media platforms
Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover
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3. 4 Ways to Generate More Engagement
Through Your Facebook Cover
1. Add a Call-to-action

Calls to action are a simple yet effective way to drive your
visitors’ actions on your page.

Whether your goal is to increase the number of sign-ups for
an Open House or the number of page Likes, adding a call
to action:
 will certainly increase your chances of conversion.

Getting them in the right place can make all the difference.
Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover
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4. 4 Ways to Generate More Engagement
Through Your Facebook Cover
2. Share your college’s stories on your banner

A lot of colleges only change their cover image for
graduation time and new courses.
 Changing your cover image can enable you to share
what is happening at your college and more.
 You can choose to share your students’ or staff's
success stories.

Changing these often will increase the chances of appearing
in your audience's feed and enticing interaction.
Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover
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5. 4 Ways to Generate More Engagement
Through Your Facebook Cover
3. Promote your college’s contests on your
banner

For the longest time, Facebook required that you used an
application to promote your contests on the platform.
 Late August, these terms changed again to allow
businesses of all sizes to leverage their Facebook
account for promotional purposes.
Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover
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6. 4 Ways to Generate More Engagement
Through Your Facebook Cover
3. Promote your college’s contests on your
banner
What does it mean for your contests?

That you can now use Facebook assets to carry out a
contest, namely, you can now:
 Require that fans Like a page and comment to be counted as an entry
 Use Likes to determine who the winner is

You can find more about the new rules here.

Some schools are already promoting contests through their
banners, such as photo contests.
Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover
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7. 4 Ways to Generate More Engagement
Through Your Facebook Cover
4. Promote your other social media platforms

Perhaps your college is doing well on Facebook, but some
of your other accounts are not as successful?
 Why not use your Facebook banner to promote your
other accounts and entice students to take action on
them?
 Your Facebook banner is also the perfect place to
promote a campaign you are carrying out across
platforms.
 The growing importance of hashtags also makes them
a great tool to increase your community’s visibility
Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover
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8. 4 Ways to Generate More Engagement
Through Your Facebook Cover
For examples and more info go to our website and read
the full blog post.
Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover
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9. 4 Ways to Generate More Engagement
Through Your Facebook Cover
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