1. 3 Essential Social Media Measurement
Tools For Your School
Slide 1
3 Essential Social Media
Measurement Tools For Your
School

2. 3 Essential Social Media Measurement
Tools For Your School
Slide 2
1. Google Analytics Social Reports
2. Facebook Export Insights Data
3. YouTube Insights
Overview
Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3. 3 Essential Social Media Measurement
Tools For Your School
Slide 3
 By adding a few advanced segment filters to your
Google Analytics, you see:
 the percentage of traffic that comes to your site from social
media
 the sort of activity users had with your site once they got there
 Google Analytics can also:
 compare social networks
(Facebook, Twitter, LinkedIn, etc.), allowing you to understand which
one drives in the most traffic, as well as which has the best lead
conversion rates, bounce rates and time spent on your site.
1. Google Analytics Social Reports
Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

4. 3 Essential Social Media Measurement
Tools For Your School
Slide 4
 In addition, Google's Social Plug-in Analytics can help you:
 analyze how users engage with any social plug-in that you
incorporate into your school's website (Facebook Like
button, Google’s +1 button and Twitter’s Tweet button).
1. Google Analytics Social Reports
Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

5. 3 Essential Social Media Measurement
Tools For Your School
Slide 5
 Once you configure the JavaScript for Analytics, the
plug-in will provide a number of reports, including:
 Engagement: the number of pages viewed per visit, average
time on site, bounce rate, and other metrics for visits that
included and did not include social actions
 Action: allows you to compare the number of social actions
(+1 clicks, Likes, etc.) for each social source and social
source-action combination.
 Pages: allows you to compare the number of actions on each
page of your site.
1. Google Analytics Social Reports
Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

6. 3 Essential Social Media Measurement
Tools For Your School
Slide 6
 For some time now, Facebook Insights has allowed you to
track the number of:
 Likes
 Comments
 Shares
 Views
 But did you know that you can now compile and export these
results in an easy-to-read Excel sheet?
 This feature allows you to compare at a glance the performance of your
brand page year to year, see what posts have been most effective and
which have not.
2. Facebook Export Insights Data
Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

7. 3 Essential Social Media Measurement
Tools For Your School
Slide 7
2. Facebook Export Insights Data
Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

8. 3 Essential Social Media Measurement
Tools For Your School
Slide 8
 The YouTube Analytics section allows you to go beyond the
success of each of your video and look at how your channel
is faring over a chosen period of time (days, weeks, and
years).
 Reports include:
 Demographics
 Engagement statistics
 Audience retention rates
 YouTube Insights is a great tool to know where to advertise
your videos and to see what type of content your students
want to see more of.
3. YouTube Insights
Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

9. 3 Essential Social Media Measurement
Tools For Your School
Slide 9
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