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Semelhante a VAR Launch Story: Planning, Process, Results
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VAR Launch Story: Planning, Process, Results
- 1. A VAR Launch Story April 18, 2013 @hiddenpeakint
- 2. Erin Carpenter, CEO Michael Senger, COO www.hiddenpeak.net Hidden Peak Interactive, LLC @hiddenpeakint
- 3. before…“Yes, we do online marketing” …just like everyone else!
- 4. After: Inbound Marketing Agency A More Strategic Process@hiddenpeakint
- 5. Launch Phase: January 3 - April 4, 2013 …but some days it felt like a hot air balloon
- 6. “To achieve great things, two things are needed: a plan, and not quite enough time.” - Leonard Bernstein @hiddenpeakint
- 8. Our Thought Process from 30k ft1 2 3 4 5 Lean Canvas Business Plan Personas Workflow Planning Website Launch @hiddenpeakint
- 10. 1 Offer 2 Landing Page 3 Auto email Website Lead Flow @hiddenpeakint 4 Workflow
- 11. How did we get here?
- 12. Started with the “Lean Canvas” @hiddenpeakint
- 13. ...Then the Business Plan “If you fail to plan, you are planning to fail” - Benjamin Franklin.@hiddenpeakint
- 15. ...Followed by Engagement Workflow Planning MOF TOF BOF Considerations Impacting • Title • No. of Employees • Biggest Marketing Challenge • Messaging and offer • Workflow path • Smart Lists
- 16. Resulting in Website, CTAs, LP, Workflows
- 17. @hiddenpeakint
- 19. Launch Webinar: April 24 = @hiddenpeakint
- 20. 35 Webinar Registrations and Counting @hiddenpeakint
- 21. Last, but NOT least… the HubSpot Team
- 22. HubSpot Team – Thank you! • Adrianne Mayshar • Jonathan Ravesi • Tyler Rhodes • Deedee Perry • Jessica McKenzie
- 23. Join our Webinar; visit: www.hiddenpeak.net • Go to: www.hiddenpeak.net
- 24. For more information, contact: Erin Carpenter erin@hiddenpeak.net @ehcarpenter Hidden Peak Interactive, LLC Carlsbad, CA www.hiddenpeak.net Michael Senger michael@hiddenpeak.net @webmarketers Questions?
Notas do Editor
- ErinLaunched 2 weeks ago… new HS partners
- Erin & MichaelHS – launched 2 weeks ago… now rocking and rollingBackground – MBA, almost 5 years online marketing
- Erin & MichaelLooking for a more strategic approach for clients integrating these activities and achieving results that matter for the business.
- Erin & MichaelCame together Partnered… with HubSpot – on our way to achieving new goals.M: Were both on the same path
- Erin & MichaelRocket… focus, energy and this launch phase is what we’re talking about in today’s presentation.
- ErinAs we build our business, I came across this quote that resonates with where we are.The plan really has been an essential part of the process that has helped us arrive at where we are now.
- Erin- Quick note about our company name. Hidden Peak Interactive is inspired by Snowbird ski resort, where I grew up skiing. Hidden Peak is the name of the main peak. Reference is literal and symbolic. We hope to help clients discover hidden peak potential
- Michael
- ErinAha moments – most people are not ready to buy when they land, they are all at different stage, and you need to give them something wherever they are in the process. So, you’ll see our TOF, MOF, BOF offers on the page.
- Michael
- Michael
- ErinWe began our venture by completing a Lean Canvas in an afternoon. Helped validate our assumptions and make sure we were both on the same page – quickly.
- Michael
- ErinBusiness plan included buyer personas. Every subsequent piece of our marketing strategy and HubSpot implementation has depended on the buyer personas.
- Michael
- Michael
- Erin2 Weeks ago, we officially opened our doors.
- Michael
- Michael
- Michael
- ErinSupport, point us in the right direction, leverage experience of other agencies and thousands of companies.
- Erin
- Michael
- Michael