Secrets Revealed: Exploring the Next Generation Online Gaming Platform Session description: In the highly competitive landscape of online gaming, developers face a challenging set of hurdles on the road to success, such as driving promotion, user acquisition and monetization for their games. Alex St. John, hi5 President & CTO, will reveal the next generation platform technology that hi5 has designed to overcome these hurdles and drive success. Alex will showcase key aspects of this new platform including content virality, monetization and community features. Additionally, Alex will discuss how hi5's next generation platform can accelerate growth for online games distributed on hi5 as well as anywhere else developers publish their games online.

4. We have the answers

6. Demo

7. The Old Way of Driving Virality Social Portal-centric Viral Loop

11. The SocioPath Graph Game invites, messages, notifications etc. may be sent from the game via multiple messaging platforms including SMS, Email, FB, Twitter, IM, etc. Contact importers for email, IM, FB, mobile, etc. will be used to acquire contact information for friends/invitees Game communicates with graph to generate targeted user messages and gift offers and manage messaging campaigns Game will store acquired user profile data, avatar, game scores, stuff, friends, and other relevant data with the graph

12. No more restraints, barriers or shocks Every game can harness SocioPath to virally reach new audiences and players without obstacles

14. Questions?

15. Appendix

26. Fin