hi5 NY Games Conference Presentation: "Virality: Infecting your friends for fun and status!"
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hi5 presentation from the NY Games Conference 2010 on virality in social gaming. Presentation led by hi5 President & CTO Alex St. John.
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hi5 NY Games Conference Presentation: "Virality: Infecting your friends for fun and status!"
- 1. Virality! Infecting your friends for fun and status!
- 2. Evolution of Viral Marketing Strategies
- 3. Overly “Aggressive” Viruses that Kill their Hosts Go Extinct
- 4. Virulance in online games is often a tradeoff between deep engagement and reach Too virulent (engaging) = Higher Engagement/Infection but less reach Low Virulence = Lower Engagement/Infection but greater reach
- 5. The “Social Network Discovery” in Virality Viral rebound is the phenomena in which a virus you infected others with and subsequently became immune to has time to mutate in others and return to re-infect you
- 6. Social Networks rely on “low virulence” to spread via content mutation
- 7. The people you invite to join your network result in new people who invite you to join theirs
- 11. Which is? During an applications viral growth phase the viral value of a user can be 5x-10x the users retained value.
- 17. Viral Tenant Reward those you can’t monetize for (infecting) entertaining those you can!
- 18. Questions?
- 19. Enjoy Lunch!