O documento discute a cadeia hoteleira ARTEH® e sua estratégia de marketing online. Ele descreve os passos da estratégia, incluindo captar clientes, fidelização, rastreamento e análise de dados, com ranking em vários sites.
2. A ARTEH® no Mundo
A ARTEH® – Hotels and Resorts é uma Cadeia Soft
Brand de Hotéis reconhecida e procurada em todo o
mundo, dedicada ao Marketing, Promoção e e‐
Distribuição.
The Must Hotels
Andorra Morocco
Brazil Portugal
France South Africa
India Spain
Italy The Netherlands
7. Why book through ARTEH® ‐
Hotels and Resorts?
Check us out on:
Twitter | Facebook | Delicious |
ARTEH® Hotels News |
ARTEH® Hotels Gourmet |
ARTEH® Hotels SPAs
9. Why book through ARTEH®?
You can book by Phone, by eMail, Online or Upon‐Request at
the Best Available Rate (BAR)!
Are you already an ARTEH® Preferred Privilege Member? A
Rewards and Benefits Card with which you can Earn Points to
exchange for exquisite ARTEH® Gifts and wonderful Experiences.
Ask for Yours!
CRM Actions
Birthday eMail
Hotel Stay Feedback eMail
11. 3º Passo: Tracking
O QUE AS NOSSAS FERRAMENTAS DE TRACKING NOS
PERMITEM FAZER?
Localizar possíveis domínios através de Keywords
Acompanhar o Ranking dos Concorrentes;
Seguem, Testam e Monotorizam os nossos anúncios, bem
como os dos Concorrentes;
Seguem cada movimento dos visitantes no Website;
Analisam o Ranking das Keywords do nosso Website, bem
como dos nossos Concorrentes, usando os resultados dos
Search Engines: Google, Yahoo, MSN.
22. Ranking Mundial
Sort by “Ranking.com”:
Website Ranking.com
ARTEH® – Hotels and Resorts 435
Leading Hotels of The World 16.389
Relais & Chateaux 23.405
Great Hotels of The World 28.827
Design Hotels 29.073
World Hotels 34.311
Atmosphere Hotels 36.682
Small Luxury Hotels of The World 36.858
Châteaux et Hôtels Collection 43.444
Époque Hotels 49.598
Preferred Hotels and Resorts 67.835
23. Ranking Mundial
Sort by “Netcraft”:
Website Netcraft Ranking
ARTEH® – Hotels and Resorts 3.756
Leading Hotels of The World 71.378
Relais & Chateaux 98.582
Small Luxury Hotels of The World 196.170
Design Hotels 204.843
Châteaux et Hôtels Collection 211.308
Great Hotels of The World 265.508
World Hotels 392.071
Époque Hotels 398.692
Atmosphere Hotels 769.513
Preferred Hotels and Resorts 791.715
24. Ranking Mundial
Sort by “Alexa”:
Website Alexa Ranking
Leading Hotels of The World 53.131
Époque Hotels 59.110
Relais & Chateaux 63.324
Design Hotels 90.222
Great Hotels of The World 92.197
Small Luxury Hotels of The World 101.888
ARTEH® – Hotels and Resorts 117.309
Châteaux et Hôtels Collection 236.305
World Hotels 293.228
Preferred Hotels and Resorts 361.145
Atmosphere Hotels 1.291.222
Nota: De grande relevância para o mercado dos Estados Unidos, onde este critério está
muito vulgarizado.
25. Ranking Mundial
Sort by “Google Indexed Pages” :
Website Google Indexed Pages
ARTEH® – Hotels and Resorts 61.300
Relais & Chateaux 56.500
World Hotels 48.200
Châteaux et Hôtels Collection 14.600
Époque Hotels 13.700
Great Hotels of The World 12.900
Small Luxury Hotels of The World 11.600
Leading Hotels of The World 10.200
Design Hotels 3.420
Preferred Hotels and Resorts 635
Atmosphere Hotels 526
26. Ranking Mundial by
TrustGauge
TrustGauge é a forma mais rápida e mais fácil de
determinar se o Website que estamos a visitar é fiável.
TrustGauge ajuda a determinar a fiabilidade de qualquer
Website onde navegue, aparecendo a informação numa janela
no browser, independentemente do sítio onde navegue na
Web.
27. Ranking Mundial
Sort by “TrustGauge”:
Website TrustGauge
ARTEH® – Hotels and Resorts 10
Leading Hotels of The World 3
Small Luxury Hotels of The World 3
Relais & Chateaux 2
Great Hotels of The World 2
Design Hotels 2
World Hotels 2
Atmosphere Hotels 2
Châteaux et Hôtels Collection 2
Époque Hotels 2
Preferred Hotels and Resorts 2
Scale TrustGauge: 1 to 10