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Writing for the Web Compiled by the editors and staff of UPI
online readers/viewers: ,[object Object]
Look for specific information
Scan before reading ,[object Object]
Online readers are lazy, selfish and ruthless!
When writing for the Web, you are writing for: ,[object Object]
search engines“the fold”
Web writing needs to be concise,scannableand objective ,[object Object]
Write tight
Short paragraphs
ScannableCapture reader attention through : ,[object Object]
 bullet points
links
ObjectiveContent should be credible and reliable
Use active voice  The book was written by Frank Frank wrote the book Use clear and simple language 400-800 words  Remove “really” “very” “just” “quite” “perhaps” “that” “Kill your darlings” Write in third person (he, she; not you, I, me) Write tight!
Before Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.
Before After Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can. Since childhood I have longed to travel the world to report on issues like poverty and genocide. Yet it was only recently that I realized that the peace and hospitality of my small town is unlike any other, making it incomparable to any other city.
Before After This is not news. Life expectancy can increase with weight loss. So what new ideas do the CALERIE folks have?  This isn’t anything that we haven’t all heard before. Obviously, anytime you go on a diet, you stand a good chance of lowering your blood pressure, cholesterol level and risk of diabetes and other health woes, and all that can translate into extra years. So what are the CALERIE folks bringing to the table that’s new?
One idea per paragraph No indentation, just breaks 4-5 sentences OR LESS Paragraphs
BEFORE Tourists from all over the world visit the United annually, without fail. When they come, they usually go to the many internationally recognized tourist spots scattered across the country. Some of the most popular places were Times Square, the Las Vegas Strip, the National Mall in DC, Faneuil Hall Marketplace, Disneyworld and Disney Land.                                                                  (54 words) The most-visited tourist destinations in the United States are:  ,[object Object]
Las Vegas Strip
National Mall in DC

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Writing for the web (by @UPIU)

  • 1. Writing for the Web Compiled by the editors and staff of UPI
  • 2.
  • 3.
  • 4. Look for specific information
  • 5.
  • 6.
  • 7. Online readers are lazy, selfish and ruthless!
  • 8.
  • 10.
  • 13.
  • 15. links
  • 16. ObjectiveContent should be credible and reliable
  • 17. Use active voice The book was written by Frank Frank wrote the book Use clear and simple language 400-800 words Remove “really” “very” “just” “quite” “perhaps” “that” “Kill your darlings” Write in third person (he, she; not you, I, me) Write tight!
  • 18. Before Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.
  • 19. Before After Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can. Since childhood I have longed to travel the world to report on issues like poverty and genocide. Yet it was only recently that I realized that the peace and hospitality of my small town is unlike any other, making it incomparable to any other city.
  • 20. Before After This is not news. Life expectancy can increase with weight loss. So what new ideas do the CALERIE folks have? This isn’t anything that we haven’t all heard before. Obviously, anytime you go on a diet, you stand a good chance of lowering your blood pressure, cholesterol level and risk of diabetes and other health woes, and all that can translate into extra years. So what are the CALERIE folks bringing to the table that’s new?
  • 21. One idea per paragraph No indentation, just breaks 4-5 sentences OR LESS Paragraphs
  • 22.
  • 23.
  • 24.
  • 25.
  • 30.
  • 31. links
  • 33. If you want to read more then you should click on the link provided here: http://www.UPIU.com/about. Click here for more information about Writing for the Web. Writing for the Web can be easy.
  • 35.
  • 36.
  • 38.
  • 39. 1 2 3
  • 40. Search Engine Optimization (SEO) requires keywords in : -headline -description -story content -content tags
  • 41.
  • 42.
  • 43. Feature stories with a news element (news peg, news angle) International audience (explain context, preferably with links) Lede: capture reader’s interest No literary throat-clearing Put most interesting info on top Story topics