1. MOTIVATION

2. Specification Detail
 Motivation theory – the significance of
motivation in the workplace, with specific focus
on Maslow’s hierarchy of needs and its potential
in organisations
 The idea that motivation comes from within

3. Lesson Objectives
 To understand the importance of motivation
 To know how to motivate your employees

4. 
 What are you motivated by??

 Getting good grades to get into university?
 Getting a good job?

 Proving to yourself or someone else that you
CAN DO IT?

 Think about it … what motivates you

5. Does Money Motivate?
 Why would a business
want to motivate
staff?
 With the person next to
you evaluate if paying
someone more
money will fulfil your
reasons for wanting to
motivate staff.

6. Maslow – ‘hierarchy of needs’
 Abraham Maslow (1908 – 1970): motivation
comes from meeting unsatisfied needs
 Once a need is satisfied it ceases to
motivate and the next, higher need
motivates
 Only an unsatisfied need can motivate
behaviour

7. Maslow’s Hierarchy of Needs

 Realising your own dreams and
potential

 Recognition, acknowledgement and
rewards

 Contact and friendship with fellow
workers

 Safe and non-threatening work
environment and job security
 Ability to acquire food, shelter,
clothing and other basics

8. Maslow
 Maslow identified a hierarchy of needs:
physiological; safety; social; esteem; self-
actualisation
 The first three are lower order needs; these
are satisfied from the context within which
the work is undertaken
 The last two are higher order needs; these are
met through the content of the work

10. Maslow’s hierarchy of needs
 How would the manger of manager interpret
Maslow’s hierarchy of needs?
 How a company might meet each of the level of
needs?

11. How businesses might meet
Maslow’s needs
 Physiological needs:
◦ Employees need to be paid adequately so they
can provide for basic needs e.g. food, water
 Safety needs:
◦ Shelter, safety e.g. mortgages, life insurance
◦ Pay must enable employee to pay rent/mortgage,
feel income is secure

12. How businesses might meet
Maslow’s needs
 Social needs:
◦ Employees need social contact through
friendship with colleagues, working in teams etc
 Esteem:
◦ A business offers prospects & promotion
◦ Employees have opportunity to show they are
capable
 Self-actualisation:
◦ Employee has the opportunity to become
everything he/she has wanted to become e.g.
the boss

13. Maslow’s hierarchy of needs

 Modcloth : Here
 How would the
manger of manager
interpret Maslow’s
hierarchy of needs?
 List how Modcloth
company might meet
each of the level of
needs

14. Reasons to motivate
Using one sentence, for each
reason state how the following
factors could be improved
through motivating staff.
1. Productivity
2. Absenteeism
3. Quality
4. Turnover
5. Training & Recruitment


15.  Question: (you will have 20 minutes to complete in as much
detail as possible)
Evaluate how important it is to have
a well motivated work force. (8
marks)
 Productivity
 Absenteeism
 Quality
 Turnover
 Training & Recruitment