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Professional Branding,[object Object],The Business of Marketing You,[object Object]
Agenda,[object Object],Definition of Personal Branding,[object Object],4 Steps to Branding,[object Object],Going Virtual,[object Object]
What is Professional Branding?,[object Object],Process of how you market yourself to others,[object Object],Visible, available and relevant information about you,[object Object]
What Does that Include?,[object Object],Interpersonal Skills,[object Object],Physical Appearance,[object Object],Virtual Appearance,[object Object],It is YOU!!!,[object Object]
What do you think when you see the following?,[object Object]
4 Steps to Branding,[object Object]
Step 1:  Discover,[object Object],What do you think of when you see your name?,[object Object],What do you think other people think of when they see your name?,[object Object],What would you like others to think of when they see your name?,[object Object]
What is My Brand?,[object Object],Who are you?,[object Object],What do you do?,[object Object],What makes you unique?,[object Object],What do you want to do?,[object Object],SWOT Analysis,[object Object]
Step 2:  Create,[object Object]
Interpersonal Skills,[object Object],Attitude/Personality,[object Object],Communication Skills,[object Object],Approachability,[object Object]
Appearance,[object Object],Neat, Clean,[object Object],Clothing,[object Object],Grooming Habits,[object Object],Demeanor,[object Object]
Creating Your Brand On-line,[object Object],Same Name ,[object Object],Consistent Font for Name,[object Object],Profile Picture,[object Object],Target On-line Sites,[object Object]
On-line sites,[object Object],FaceBook,[object Object],Myspace,[object Object],Twitter,[object Object],LinkedIn,[object Object],FriendFeed,[object Object],Google Profiles,[object Object],Wordpress,[object Object],Blogger,[object Object],Visual CV,[object Object],YouTube,[object Object]
Step 3:  Communicate,[object Object],Status Feeds,[object Object],Tweet – 3 times a day,[object Object],Blog – Once a week,[object Object],On-line Conversations,[object Object],Blog Marketing,[object Object],Comment on Other Blogs,[object Object],Link to Other Blogs,[object Object],Email Experts,[object Object],Guest Post,[object Object],Find & Track Posts/Discussion,[object Object],Google Alerts,[object Object],StumbleUpon,[object Object],Board Tracker,[object Object],Technorati,[object Object],Backtype,[object Object]
Step 4:  Maintain,[object Object],Update Regularly,[object Object],Interlink Your Web Presence,[object Object],Knowem,[object Object],ZoomInfo,[object Object],Google Yourself,[object Object],“You are what Google says you are!”,[object Object]
Professional Branding
Questions,[object Object],Holly Holman,[object Object],Career Counselor,[object Object],College of Technology | University of Houston,[object Object],108 Technology 1 Building,[object Object],713-743-4100,[object Object],hholman@uh.edu,[object Object]

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Professional Branding

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Notas do Editor

  1. The info should tell potential employers and networking contacts where you are in your career and where you want to go.