The Lifeware TEK epostcard system is a viral marketing platform developed to help companies quickly grow their mailing lists.

1. Audio / Video Viral Marketing ePostcard System 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com By Joseph Murphy – VP Internet and Mobile Marketing [email_address] 904-794-7070

2. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com The Lifeware TEK Audio / Video ePostcard System is a digital, viral marketing system that allows clients the ability to upload content, create a postcard with that content, then send it to their mailing list. It can be sent to a mailing list using our integrated email campaign manager, or a link can be generated for the postcard that can then be included in email campaigns initiated from 3rd party applications such as Constant Contact, AWeber, or any other email client such as Outlook. The objective is to grow your mailing list by having people pass the card on to 3 friends. To incent people to pass it on, the system allows you to offer a free download immediately after the card is passed on. This free download can be an audio file, video or document.

3. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com A postcard can be broken down into 3 “pages” The first page displays a picture or a video and has initial introduction copy informing the postcard recipient that if they pass the postcard on to 3 friends, they’ll get to immediately download something for free. The recipient receives the postcard and clicks on “Pass it ON”. They then enter 3 email addresses of their friends and click on “Send Email”. After clicking Send Email, they then click to download their free incentive for “Passing it On”.

4. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Page 1 elements The customizable elements of the card are shown below. These elements are dynamic and can be changed at any time and as often as you want through our simple postcard wizard. Picture or video. Promotional Copy. Embed a link to any URL.

5. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Page 2 elements The customizable elements of the card are shown below. These elements are dynamic and can be changed at any time and as often as you want through our simple postcard wizard. Picture or video. Promotional Copy. Embed a link to any URL. Enter 3 friend’s email addresses, then click Send Email.

6. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Page 3 elements The customizable elements of the card are shown below. These elements are dynamic and can be changed at any time and as often as you want through our simple postcard wizard. Picture or video. Promotional Copy. Embed a link to any URL. Specify a digital download.

7. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Postcard Statistics (internal system data) Our system offers two different levels of statistics. Our internal tracking system combined with Google Analytics are sure to provide the metrics needed to measure the effectiveness of your campaign. Date Created. Audio/Video Postcard name. Number of times the Postcard was viewed and the number of times it was forwarded. Delete a Postcard.

8. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Postcard Statistics (internal system data) cont… Our system offers two different levels of statistics. Our internal tracking system combined with Google Analytics are sure to provide the metrics needed to measure the effectiveness of your campaign. Date Sent. Campaign Name. Number of free downloads. Number of Forwards. Number classified as Spam. Number of Opt Outs. Number of Bounces. Number Sent. Number of Views.

9. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Postcard Statistics (Google Analytics) Google Analytics urchin code is embedded into the postcard providing detailed statistics and demographics. <script src=&quot;http://www.google-analytics.com/urchin.js&quot; type=&quot;text/javascript&quot;> </script> <script type=&quot;text/javascript&quot;> _uacct = &quot;UA-1167700-35&quot;; urchinTracker(); </script>

10. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Postcard Statistics (Google Analytics) cont…. Urchin ID can easily be inserted through the wizard while creating an Audio / Video Postcard. A Google Analytics account is required for this feature.

11. 1301 Plantation Island Dr. S. Unit 201, St. Augustine FL 32080 http://www.lifeware.com Contact me for a free consultation on Internet and Mobile Marketing Strategies By Joseph Murphy – VP Internet and Mobile Marketing [email_address] 904-794-7070