Mass Communication Effects
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1. The document discusses the evolution of mass media research from the propaganda model to the critical cultural model which examines how people use media to construct their view of the world. 2. It also covers different types of media effects such as message, medium, ownership, and active audience effects and how they influence people. 3. The role of media in politics is discussed including resonance and competitive models of how campaigns affect voters and debates around media and political bias.
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Mass Communication Effects
- 1. Mass Communication Effects: How Society & Media Interact
- 13. Media, Politics, and Society
- 22. NETWORK (Sidney Lumet: 1976) Logline: A TV network cynically exploits a deranged ex-TV anchor's ravings and revelations about the media for their own profit. Question: How does this film predict today’s rash of trashTV and shock-laden newsbroadcasts? Writer: Paddy Chayefsky Starring: Wiliam Holden, Robert Duvall, Dunaway. 121 Minutes.
Notas do Editor
- Resonance – The candidate who does the best job of sending out messages that connect with target voters is the one most likely to win. Give example, pg.
- Is there a predictable bias in American news? Critics on both the right and the left maintain there is either a liberal or conservative bias in the opposite direction.