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McLuhan's analysis of shifts caused by printing press and new media

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University of Calgary, School of Creative and Performing Arts
University of Calgary, School of Creative and Performing Arts

- The document discusses Marshall McLuhan's book "The Gutenberg Galaxy" which analyzes how the printing press and typography caused major shifts in Western thought. - McLuhan integrated the work of others into his own writing to support his ideas about how technology influences society and perception. He cites sources like William Blake and John Ruskin. - In the conclusion, McLuhan questions what new forms of perception and literacy may emerge as print culture intersects with new electric media technologies. He intended to further explore this subject in his next book "Understanding Media."

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Marshall McLuhan “ The Galaxy Reconfigured: or the Plight of Mass Man in an Individualist Society” – From Gutenberg Galaxy, Referencing The New Media Reader, Wardrip-Fruin & Montfort
About The Gutenberg Galaxy ,[object Object],[object Object],[object Object]
McLuhan and Aphorisms ,[object Object],[object Object],[object Object]
1. William Blake on sense ratios. ,[object Object],[object Object],[object Object]
2. John Ruskin on Gothic Revival ,[object Object],[object Object]
3. Karl Polanyi on PUBLIC ,[object Object],[object Object],[object Object]
4. Samuel Johnson on deviations from basic “book learning” ,[object Object],[object Object]
A Random McLuhan AHA moment ,[object Object],[object Object]
5. A.N. Whitehead on “Method” ,[object Object],[object Object],[object Object]
McLuhan’s concluding question ,[object Object],[object Object],[object Object],[object Object]

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McLuhan's analysis of shifts caused by printing press and new media

  • 1. Marshall McLuhan “ The Galaxy Reconfigured: or the Plight of Mass Man in an Individualist Society” – From Gutenberg Galaxy, Referencing The New Media Reader, Wardrip-Fruin & Montfort
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