Here is what trends are expected to take off in 2013 It has become increasingly possible to reach people in faraway places using the Web and it has also become possible to hyper-target, and access and offer highly localized, specialized, and verticalized services. Both trends will continue, but to make money, the verticalization and localization trends look more promising, although cases like Facebook and Foursquare speak to the contrary. Let’s put it this way: there will be a few large, global players. But there will be millions of smaller, niche, localized and/or verticalized businesses that will continue to open up entrepreneurial opportunities around the world.

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TOP 10 DIGITAL TRENDS FOR 2013
Top 10 Digital Trends
For 2013
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2. TOP 10 DIGITAL TRENDS FOR 2013
Top 10 Digital
niche area of interest such as fan
groups, societies, cults, that already
engage in your product/service.
Trends for
2013
3. Quality over Quantity.
Having large amounts of data is
invaluable to a company, but in the
___________
process of having all this data, it creates
The web has been in a state of flux a lot of pains in discovering insights and
since its inception, and this year is no actionable items. Brands need to move
different. Here’s what trends are away from tracking overall sales each
expected to take off in 2013. month; instead they need to look at 'live'
sales. Track them by time, SKU,
location, retailer, attribute, etc... This
ground up approach will give the real
1. Personalized Products for
insights from a small to large scale.
each Customer
Organizations will move towards
involving the customer when creating 4. Fall of the PC looks to
their products as opposed to a "one size Responsive Design
fits all" mentality. The key action to take
here is to evolve from the now The purchase of desktop computers are
'traditional' social media marketing on the decline, so what are consumers
activities of buying display ads and buying? Mobile devices, i.e. smart
pushing products, to buying social phones and tablets. A website built in
listening research, with the goal of responsive design basically figures out
product development personalized for the resolution of the device it is being
the 'individual' consumer. viewed on, and the images and
fluidgrids will size correctly to fit the
2. Demographics is out, now it’s screen. This allows the website, no
about Behavior matter on what device, to have the
optimal viewing experience - easy
In 2013, it's no longer about targeting an reading and navigation with a minimum
audience that you THINK has an of resizing, panning and scrolling. The
interest in your product based on age, benefit - one website build, one
income, gender, education, historical seamless experience with thousands of
data, etc… It's about targeting the screens.
audience you KNOW has an interest in
your product by focusing on a more
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3. TOP 10 DIGITAL TRENDS FOR 2013
5. Perceptive Media 7. Cloud Computing at the
Forefront
Media, audio or video that adapts itself
based on the information it has gathered Cloud computing is the storage of data
on an individual user. Artificial online allowing access across multiple
Intelligence is the brainwork behind this. platforms simultaneously through
The purpose is to provide media that consumer-based services such as
target on a user-by-user basis. Imagine email, social media, online file storage
watching tennis on television with and corporate communication tools. A
someone that doesn't know the rules, simple idea with a powerful effect,
perceptive media could show one user involving the fast growing mobile device
the detailed rules of tennis while Mobile cloud is a new way to create
showing the other user the current workflows. This will change the way we
rankings of players and behind the think about storage on our devices and
scene footage. Creating democracy instead think about storage in the cloud.
within the room by comparing the overall Devices will then come with less
tastes of the group and reach the most storage, but be better equipped to
compatible compromise. access data.
6. Revolution of the 2nd Screen 8. Digital Convergence - Pulling
 80% of smartphone and tablet users
it all Together
use their devices while watching TV. Forget about remembering where you
 25% of U.S. smartphone and tablet left off in Season 2 Episode 3, 25
users use their devices while minutes and 32 seconds of The Walking
watching TV multiple times per day. Dead, think more about registering for
 51% of those who post on social an account via online cloud services and
media while watching it'll remember where you last left off and
continue when you log back on via any
As consumers are engaging in one type
compatible device. To give you even
of media, they are simultaneously
more, these services can make
engage in another. Imagine a consumer
recommendations based on the content
watching a television drama series, and
you have previously viewed. Nowadays,
at the same time shopping on the eBay
it's not about finding the video, it's about
app for the clothes that the main
how fast your internet connection is so
character is wearing. This revolution
you can stream the video without
extends to mobile devices from the big
lagging. Apps like HBOGo, UVideos,
screen, TV, and organizations are
and HuLuPlus not only stream content
working to build on the relationship
to the consumer, they can measure the
between screens.
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4. TOP 10 DIGITAL TRENDS FOR 2013
consumption, know the device used, 10. Location, Location …..
connection speed, viewing history and
purchase history; with this data they are 2012 started this up, and now in 2013
able to personalize the ads, content and with more and more mobile devices
product recommendations a consumer being produced (e.g. Sony recently
sees. released a competitor to the iPhone 5
and Samsung Galaxy 4 - the Xperia Z),
in conjunction with privacy being
loosened by tech giants such as
9. All things Internet
Facebook, Google, Instagram, etc, this
It's inevitable, and has been coming for means that locations of users by default
a while - everyone will be able to will be tracked, provided users don't
connect to the internet via more and disable the functionality. But at the same
more devices - the refrigerator, the time, growing social relationships are
television, the car, etc… Everything will encouraging friends to share their
be automated. Companies like Ford location for rewards, namely
have already begun opening up their applications such as Foursquare, and
APIs to developers to create new also social recognition of having visited
applications to use via computer various locations via networks such as
systems in the vehicles. Computer chips Facebook Places.
installed in traffic lights connecting to
GPS systems will provide the shortest
travel distance with live data. One day
we'll live in a world where the toast is
hot and ready on a plate the moment we
step into our kitchen. It's not really any
stretch of the imagination, if you think
about it.
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