Big Ideas. Little Time.
Reid Stone delivers the secret sauce used to create big ideas under a time crunch. Utilizing a different smartphone/tablet app to create each slide (40 DIFFERENT APPS), Stone demonstrates easy ways to create campaigns based on content generation and trend spotting. Stone is the CEO at HERO|farm - a marketing strategy and advertising agency in New Orleans - and delivered this presentation to the 2013 PRAM Conference. Links to videos featured in the presentation: New Orleans Mission - "Sincerely Homeless" http://www.youtube.com/watch?v=qWWZfCumLA0 Don Draper of AMC's Mad Men - "The Carousel" http://www.youtube.com/watch?v=suRDUFpsHus Dove "Real Beauty Sketches" http://www.youtube.com/watch?v=XpaOjMXyJGk World's First Vine Resume http://mashable.com/2013/02/21/vine-resume/ Liquid-Plumr - "Double Impact" http://www.youtube.com/watch?v=Z7fz0jpuLkM Mentioned/Not Featured: Comodo Restaurant - "Comodo Menu" http://mashable.com/2012/10/16/instagram-menu/
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Big Ideas. Little Time.
- 1. Fast Camera BIG IDEAS | little time @herofarm Reid Stone CEO/Strategist Each Slide:Different App #hadouken Intellectual property of HERO|farm, LLC ©2013
- 2. Fast Camera Sound familiar? T-Zero Fo’ real. Different app used to make each slide
- 3. Phoster
- 6. GO CRAZY “Last Christmas Ever” JoeShopping.com Imajao
- 8. • Press Release • Website/Landing Page • Hashtag • Social Media “Updates” Page: fb/tw/li/ig/g+ • Eblast/Newsletter • Local Calendars • Bloggers • Paid Ads/Google Adwords/Promoted Posts • Facebook Events Page • Physical Event • Guerrilla Idea/Signage • Youtube Video the basic TACTICS New “traditional” checklist Keynote
- 9. • Is it consistent with the brand? • Is it trackable? • Who is the target audience? • Can the media cover it? • What is the best/worst reaction? • Are we empowering individuals or driving conversation? • What are the milestones? End/shift date? direct the STRATEGY Adobe Reader...via Keynote
- 10. TED Turn ‘Baker’ to ‘baker’ Still relevant after 100 years. Create a brand... Albumatic
- 11. s.m.a.p.s? 7 m.a.p.s.? What is an EPIC IDEA 7 WORDS MEMORABLE ACTIONABLE PLATFORM...ABLE SIMPLE Documents2...via Keynote 7 P.a.m.s?
- 12. (Meme) Generator
- 13. EXAMPLE “Parade of Homes Sneak Peak” Home Builders Assoc. the CONTENT generation Youtube
- 15. At least 30 days What is an EPIC IDEA 7 WORDS MEMORABLE? ACTIONABLE PLATFORM...ABLE? SIMPLE Keynote...again
- 16. TED with elaborative encoding Turn ‘Baker’ to ‘baker’
- 18. the MICRO-CAMPAIGN LOL Bucket At least 30 days
- 20. Facebook CHALLENGE THE NORM “Chef Dione’s Food Fight” Fit Gourmet Socially Responsible
- 22. TEST “Kanji Tweets” Read The Kanji
- 24. Amazon/Kindle CROWDSOURCE “Security Tips eBook” Crescent Guardian, Inc.
- 27. Vine Find unexpecteduses for mediums
- 29. Pinterest FIGHT STEREOTYPES “Sincerely Homeless” New Orleans Mission
- 31. InstaEditor CREATE A PRODUCT “Real Life App Store” myPhoneMD
- 32. Google Drive
- 33. Historical facts = Expert #42 SportsCenter...sorta
- 34. LEAD THE INDUSTRY “Ports Infographic” Crescent Guardian, Inc.
- 38. PS ExpressCreated by Take it offline
- 40. Snapchat Make the time to be creative Intellectual property of HERO|farm, LLC ©2013 FIND US @herofarm signal@hero-farm.com