1. Back to the Basics
A Refresh on the Mobile Industry
Ray R. Hernandez
March 2012

2. Agenda
 Who should be in this room right now?
 What exactly is “mobile” now?
 What/where are the best places to learn about
mobile?
 What are the trends that are definitely changing
mobile today?
 What else do I have to know to stay “in the know”?
 Questions

3. Who should be in this room right
now?
 Newcomers to mobile
 Professionals who work in one specific aspect of
mobile and want to learn about other fields
 People who have just recently become involved
in the mobile industry
 Anyone who has wanted to learn about mobile
but never felt comfortable asking anyone

4. What exactly is “mobile” now?
 Smartphones
 Feature Phones
 Tablets
 SMS/Text Messaging
 Mobile Applications
 Mobile websites

5. What/where are the best places to
learn about mobile?
 Internet (TechCrunch, Techmeme, GigaOM, Ars
Technica, Engadget, Mobile Marketer)
 Twitter (search for mobile, follow those that others
follow)
 Local Meetups or networking sessions
 Conferences (CTIA, CES, SXSW)

6. What are the trends that changing
mobile today?
 Business needs (medical diagnosis, performing
business “on demand)
 New inventions and functions based on devices
and new apps/operating systems
 Regulations and laws
 Carriers plans and fees

7. What else do I have to know to stay
“in the know”?
 Spectrum “crunch”
 E-readers are causing “noise”
 Patent fights may keep players out!

8. Questions??