This document outlines a home selling strategy that positions homes as deals to attract buyers. It recommends pricing homes 5-10% below market value to generate interest and multiple offers that drive the price up. Advertising is used to market listings to buyers and agents on websites and a hotline. The strategy claims to get homes sold faster for a better price by creating a sense of urgency and competition among buyers.

1. 3 Dangerous Trends That Could
STOP Your Home From Selling And
How I’ll Help You Avoid Them…
In today’s rough Real Estate
market… The Wrong Advice Can
Cost You Tens Of Thousands Of
Dollars In Lost Equity…
However With The Right
Knowledge You Can Stop This
Housing Market From Affecting
YOU like it is everybody else…

2. Area’s Covered
What’s Going On In The US Market And Your
Local Housing Market and How It Affects YOU…
Why You MUST Avoid A Normal Home Sale If
You Want To Sell Your Home…
Selling a home it today’s market is not right for
everybody and it may not be right for you?
The Best Home Selling Method To Sell Your
Home Quickly For The Best Price…

3. Why Did The US Housing
Market Go Into A Slump?
• Prices Soared During • Banks Over Lent And Have
The Boom… Balloons That Are About To Pop!
• Now They’re Dropping • How Long Will It Take Before The
As Fast As They Rose… Housing Market’s Normal Again?
• Most People Bought Or …It could be 5, 10, 20 years, maybe
Refinanced At The Peak… more, before prices come back up?

4. What The Experts Are Saying
About The Housing Market

5. Some Economist SAY It
Will Get Better In 2012
They key word in the sentence “By 2012 the economy should get rebound” above is “should”.

6. Other
Economist
SAY It
Will NOT
Get Better
Until 2013!

7. WHO Really Knows
What’s Going To Happen
With The Housing Market
Or WHEN It Will
Rebound?

8. All I Know Is…

9. It’s NOT Over Yet!

10. As You Can See This Housing
Slump Is NOT From Over Yet!
You May Be Asking Yourself?
• How much longer with it last?
• Will prices continue to fall?
It’s hard to say. But I can tell you this…
 There Is A Solution To Getting Homes Sold..
- Quickly for the…
- Best Price possible.
 I’ll reveal it to you in a moment.

11. What’s Happening In YOUR
Local Housing Market?
Local Stats: Example Housing Market Worksheet
A. Home Prices Are Dropping By 2% In Value
 Home prices are dropping Every Month…
by XX% Per Month… B. Multiply Your Estimated Home Value
$200,000 X Avg. Deprecation.02% = $4,000
(Is The Value You’re Home’s Dropping Every
 Only XX% Of Homes That Month It Goes Unsold)
Are Listed For 6 Months C. The average time a home takes to sell is 4
With An Agent Sell… Months X $4,000 Monthly Deprecation =
$16,000 (Estimated Value Lost Until Sold)
D. Probability Of Your Home Selling In 6 Months
 The Average Time A Home Listed With An Agent Is 19% (% of homes
Takes To Sell Is XXX Days… that sell in 6 months in your market)

12. It’s NOT The Tools
That Make The Difference
• If you had Tiger Woods golf clubs could
you play as well as him?
• If you had the same basket ball that
Michael Jordan used in the NBA could
you shoot baskets like him?
• If you used the same base ball bat as
Babe Ruth could you hit the ball out of
the park like he did?

13. Just Like Major Ball Players Make
The Tool They Use So Do Realtors
Any Realtor You Hire Can…
 List Your Home On The
Multiple Listing Service (MLS)
.
 Advertise your home on
Realtor.com
 Put a sign in the front yard…

14. It’s NOT The Tools That Will
Sell YOUR Home… It’s How The Tools
Are USED That Will Sell It!
Real Results From The Home Selling System I Use To Get Homes SOLD…
John & Cindy Zentmeyer
Dr. Austin Boyd
“This selling strategy
“I put around $23,000 Attracted 76 Buyers
MORE Money in my And 23 Offers within
pocket from fast sale!” the first 2 week!”
“It’s a legitimate program, no sham. It only “After being on the market for 12 months
Took 13 Days To Get My Home SOLD with with an agent, we sold our home in 2 weeks,
your home selling method.” and we are very satisfied with the outcome.”
“My home sold faster “I had 12 offers from 48
than I expected with people that came looked
this method.” at my home in the first
– Rod Gilmore week.” – Shirley Ellis

15. I Have A Very Powerful Home
Selling Strategy To Get Homes Sold
Quickly For The Best Possible Price.
However before I show you how
it works I need to ask you this…
― My strategy is NOT for everyone,
it may not be for YOU! However…
― If what I show you makes sense
will you make a decision to
work with me today?

16. “Are You Ready To See
How I Will Sell Your
Home Quickly For The
Best Possible Price?”

17. My Home Selling Strategy To
Sell YOUR Home Involves…
Position Your
Attract Hordes
Home as a “Deal”
Of Buyers…
When Viewed As A Deal You’ll (I Market Your Home To Attract Buyers
Get Flooded With Showings & Agents With Their Buyers…)
Push Price Buyers View
Up… Home…
I’ll Negotiate On Your Behalf
And Make Offers On Your
And Get YOU The Most MONEY
Home…
Possible…

18. Positioning Your Home
As A “Deal” So It Gets
Flooded With Buyers
How I’ll Price Your Home So
It Stands Out From Your Competition

19. My Pricing Strategy
To Get Your Home SOLD
Example Pricing Strategy Worksheet Here’s What Happens If I Priced Your
Home Similar To Everyone Else’s...
A. Market Value $200,000
B. Everyone Else is Prices Their Home At  You Would Get Few Showings…
$195,000 to $210,000
 You Will Adjust Prices Downwards
C. Average Deprecation On $200K Home To Compete Until It’s Sold…
Before It Sells In Our Area Is $16,000
( Based On Figures From Last Worksheet)
D. ONLY 19% Probability of Selling In 6 Here’s What Happens When I List Your
Months When Listed With Agent Home At 5-10% Lower Than Competition…
E. Based On Avg. Deprecation The 19% of  Normally Get Multiple Offers…
Homes That Sell Will Sell For Around  Price Is Pushed Up From Multiple Offers…
$184,000
 Sell At or Really Near Market Value…
F. Price 5-10% Below Market Value to Sell
Fast & Attract All Buyers $180,000 to This happen a lot with foreclosures and
$190,000 bank owned properties too.

20. Case Study: Home That Was
Priced BELOW Market Value
But Sold AT Market Value
The homeowner was motivated…
Didn’t want to take chances with
pricing like everyone else…
Market Value Was Around $145,000
Home Was Listed For a Little Over Received 11 Offers And
SOLD Within 2 Weeks!
10% below market value.
Received 11 Within First 2 Weeks
SOLD for $137,500…

21. Home Buyers Mindset
About Home Prices…
Most Buyers…
 Won’t look at a home unless
they feel they can get a “deal”…
 Want to buy at “Wholesale”
prices NOT “Retail”…
 Don’t make offers unless home
is priced below market value…
 Will only look at foreclosures,
bank owned, and short sales…

22. Here’s Why
This Pricing Strategy Works…

23. How I Will Attract
Tons Of Buyers To Your Home
 Take Quality Pictures
 Create motivating Description To
Position Your Home As Deal…
― Motivated Seller – MUST Sell Home FAST
― Will Sell To The Best Offer On or Before XX Date
― This is not Foreclosure, Short Sale, Bank Owned
Home, REO, HUD Sale, Auction, Etc.

24. Attracting Hordes Of
Buyers For Your Home
How I’ll Advertise Your Home To
Attract Buyer And Agents With Buyers

25. Personalized Home Website…
85% of buyers go online when looking!
• Your own customizable
website.
• Your home described with
detailed descriptions & up
100 photos
• Details about
home, directions, & much
more

26. Send Traffic From Advertising To Website
Advertise Your
Home On Over 47
Top Real Estate Sites
Call XXX Residents
Around Your Home To My Buyer’s
Bring Family & Friends List
Market Your Home To
XXX Other Realtors To
Bring Their Buyers!
877
Info Line

27. Multiple Listing Service
• List Your Home On The Multiple
Listing Service (MLS)
• Post Special Comments That Will Pull
Your Listing When Other Realtors Are
Searching For Deals On The MLS.
• Example Comments “This Is Not
Foreclosure, Short Sale, Bank Owned
Home, REO, HUD Sale, Auction, Etc”

28. Ads For Your Listing Will Be
Posted On Top Real Estate Pages…
Over 47 different websites
All Major Real Estate firms Websites &
Realtor.com the #1 Real Estate Website

29. Advertise On Realtor.com
 Realtor.com is #1 Searched Website
g
For Home Buyers…
 Over 5 Million Visitors Per Month…
 4 Photos of Your Listing…
 Neighborhood and School Information…
 Special Comments To Position
Home As A “Deal” to Buyers…
 And lots more…

30. Realtor.com
Showcase Listing
 Triple The Amount of Traffic As
Normal Realtor.com Listing…
 Up to 25 MORE Photos…
 Realtor.com Virtual And Video Tours…
 Custom Headline and Description…
 Traffic Report For Your Listing…

31. 24 Hour Recorded Hotline…
• Your Own Pre-Recorded
800 Info line With Details
About Your Home…
• Normally Get 3 Times
The Number Of Calls As
Sales Office…

32. Advertise On
www.CraigsList.org
 9th Most Visited Site In USA…
Compelling Ads Posted On
CraigsList.org Regularly…
 Capture All Interested Buyers
So I Can Follow Up With Them…

33. Notify The Buyers and
Realtors In Your Area…
I’ll Promote Your Home To…
 XXX Buyers who are looking
for a home in your area…
 XXXX Realtors Who Work
With Buyers In Your Area…

34. My Proactive Approach To
Make This Work
How I’ll Give You Feedback When
Your Home Is Shown…
Contact You Weekly With Results
Send You Information On All
Home Similar To Yours That Are…
―Listed…
―Go Under Contract
―Or Sell…

35. Automated Home Feed Back
System For Buyer Feedback…
You will be notified of
new feedback on your
property
You can login to view
feedback for yourself.
View comments posted
by agent to see all
activities performed on
the property.

36. I’ll Do Everything I Can To Get
YOU The Most Money Possible…
Here’s How I’ll Negotiate With Buyers On Your Behalf…
 I’ll Do everything I can to get
Multiple Buyers Into A Bidding War…
 Work Buyer Offers Up As High As I Feel
Possible Without Scaring Them Off…
 I’ll Look Out For YOU And YOUR Best
Interest When Negotiating With Buyers…
I “literally” get as much out of
the buyers as we possibly can!

37. Best Contact Methods?
What email address would you
like me to send updates to?
What’s the best phone number
to call you with updates

38. END

39. Extra/Duplicate Slides

40. Here’s Why
This Pricing Strategy Works…
Normal Listing Methods My Method
$200K Market Value $200K Market Value
Price At Or Above Market Value Price 5 – 10% Below Market Value
Listing Price $195,000 - $210,000 Listing Price $180,000 - $190,000
Few Showings… Tons Of Showings
Nothing Separates You From The Competition You’re Positioned As A “Deal”
Viewed As – Retail Viewed As – Wholesale
Like Everyone Else… No Urgency… Hot Deal – Buyers Flood Home
Few If Any Offers Multiple Offers
1 Buyer At A Time Most Likely Multiple Offers To Work With
No Offers To Fall Back On… Buyers Competing For Your Home...
Take It Or Leave It Offer… Drives Price Up!
Buyers Can Let Deal Fall Apart… Buyers Feel Lucky To Get Home…
Because There’s More Like It On The Market Offers To Fall Back On If It Falls Through…
XX% Chance Home Will Sell Homes Priced Below Market Always Sell
X% X X# Months = $XXXX (Estimated Deprecation) Multiple Offers Increases Your Chance Of Selling
If It Doesn’t Sell In 6 Months You Start Over. Faster With Less Deprecation…