IMTW #104 Google Authorship for WordPress

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http://www.22s.com/msmarketing/authorship The birth of G+ helped to launch Google Authorship as a safe way for online content authors to verify their online identities. Since SEO and content marketing requires the creation of compelling content from authoritative authors within an industry or niche market, Google Authorship provides a new and unique way to link your Google Profile to all the relevant articles you are writing. During this week’s webinar Henry Griner will introduce you to the steps needed to implement Google Authorship for you and any other staff writers who post content for your business. For more information visit: http://www.internetmarketingtechnologyworkshop.com/

Business Technology

Discover How Using Google
Authorship Can Help You to
Build Your Business Online
Presented by: Henry Griner - Mission Springs Marketing

History of Google Authorship
http://www.internetmarketinginc.com/blog/fa
cts-behind-google-author-rank-authorship-
infographic/

• What is good about Google Authorship?
– Let’s you verify that you are the original owner
of the content you put online.
• What is NOT so good about Google
Authorship?
– If you are not using it “content thieves” may
be and making themselves look like they own
your content.

Case Study:
http://searchengineland.com/is-google-
authorship-affecting-rankings-today-168230

Two simple steps:
2. Go to plus.google.com/authorship, sign
up with your email and click on the
verification link we send you.

http://www.google.com/insidesearch/features/authorship/

www.missionsprings.net
internetmarketingtechnologyworkshop.com

“Making Internet Business Easy”
Henry@MissionSprings.net
612.234.1685

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https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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IMTW #104 Google Authorship for WordPress

1. Discover How Using Google Authorship Can Help You to Build Your Business Online Presented by: Henry Griner - Mission Springs Marketing

2. • What is Google Authorship? – A way to link the content you write with your personal G+ Profile. – Makes you the Verified Author of all the content you create for your own websites and blogs. – Shows your Bio Photo & name in the SERPs

3. Recent SERP showing a G+ Post that I made on Oct. 3, 2013 You get a Headshot image from your G+ Profile and a byline

4. History of Google Authorship http://www.internetmarketinginc.com/blog/fa cts-behind-google-author-rank-authorship- infographic/

5. • What is good about Google Authorship? – Let’s you verify that you are the original owner of the content you put online. • What is NOT so good about Google Authorship? – If you are not using it “content thieves” may be and making themselves look like they own your content.

6. Case Study: http://searchengineland.com/is-google- authorship-affecting-rankings-today-168230

7. Two simple steps: 1.Create a Google+ Profile. Remember to upload a high quality headshot and fill out some profile information such as hometown, etc.

8. Two simple steps: 2. Go to plus.google.com/authorship, sign up with your email and click on the verification link we send you.

9. http://www.google.com/insidesearch/features/authorship/

10. https://plus.google.com/authorship

11. https://plus.google.com/authorship

12.

13.

14. Working with WordPress Linking Your User Account on Your Website to Your Google + Profile

15. =

16. LET’S GO AND LOOK ONLINE

17. www.missionsprings.net internetmarketingtechnologyworkshop.com

18. “Making Internet Business Easy” Henry@MissionSprings.net 612.234.1685