Elitery data center_presentation_to_schneider_march 4_2013
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My presentation on Data Center Business Overview in Indonesia during Schneider Electric IT ASPAC conference
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Elitery data center_presentation_to_schneider_march 4_2013
- 2. Elitery Certifications Uptime Institute Tier III Certified TUV ISO 9001:2008
- 3. Today’s agenda 1. Latest trend in data usage around the world and in Indonesia 2. Business opportunity; Elitery Case Study, Cloud Computing Trend => Data Center Needs 3. Regulation and business challenges in Indonesia that we need to anticipate 4. Elitery facilities
- 4. The world is becoming more and more digitized!
- 5. Internet Users In the World by Geographic Regions - 2011
- 9. Global Trend in 2015! • More Users • >1Billion More Netizen’s 1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 20152.ECG “Worldwide Device
- 10. Global Trend in 2015! More Devices >15 Billion Connected Devices 1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 20152.ECG “Worldwide Device
- 11. Global Trend in 2015! More Data >1 Zetabyte Internet Traffic 1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 20152.ECG “Worldwide Device
- 12. Global Trend in 2015! Internet penetration, cloud computing trend and device expansion drive the need for Data Centers!
- 13. Data Center Business Trend (ASPAC)
- 14. Data Center Business Trend (ASPAC) 1. Japan accounted for the largest portion of the region's total market revenues in 2009, generating $5.7 billion 2. Other major Asia-Pacific data center "hubs" are Australia, Singapore, Hong Kong and, to a lesser degree, China, India and Malaysia. 3. Across the region, most demand is driven by "government initiatives towards e-governance and e-readiness." 4. Remaining 45 percent of the market is driven by Internet media, telecommunications and IT companies, whose sectors continue growing at high rates.
- 15. Data Center Business Trend INDONESIA Three key drivers 1. Macroeconomic 2. Technology/Cultural 3. Political/Regulation
- 17. 237,556,363 people living in Indonesia Population growth rate 1.04% (2011 est.) Birth rate 17.76 births/1,000 population (2011 est.)
- 18. Indonesia also more digitalized!
- 20. Indonesia Stock Exhchange from Indonesia BEI’s Performance Table 2005-2007 Indikator 2005 2006 2007 IHSG 1162.64 1805.52 2745.83 Kapitalisasi Pasar Rp 801T Rp 1249T Rp 1982T Transaksi Harian Rp 1.67T Rp 1.84T Rp 4.26T Volume Harian 1.65M 1.78M 4.26M Emiten Baru 8 12 24 IPO Rp 3.54T Rp 3.01T Rp 17.18T Right Issue Rp 10.36T Rp 9.76T Rp 29.8T Emisi obligasi Rp 8.25T Rp 11.45T Rp 31.28T NAB Reksadana Rp 29.17T Rp 52.28T Rp 91.5T Transaksi harian BEI di 2011 Rp 5,7 T!
- 22. Indonesia also more digitalized! • Many new alternative ways to share information.
- 23. Indonesia also more digitalized! • Indonesia Officially The Twitter Capital Of Asia. • Alexa, the California-based web information company, puts Facebook on the top list of most visited sites in Indonesia exceeding Google and Yahoo!
- 24. Why Facebook does not have servers in Indonesia? Why Singapore was chosen instead of Indonesia as place to host their servers? Data Sharing Vision demonstrate the need for data centers by the global industry average tier-3.
- 26. Indonesia Political Driver 1. PBI no 9/15 thn 2007 2. Permen PP 82 th 2012
- 27. Indonesia need more Quality data centers!
- 28. Elitery Data Center Safeguarding your Business©
- 29. Elitery Building Location 1. Hotel Pangrango 1,2,3 Elitery Data Center Location 2. Hotel Salak The Heritage RS PMI Elitery Data Center • Located in Bogor, a quick 45 minutes from Jakarta CBD • Only 10 minutes from Bogor Toll Exit Pajajaran No 17 Jl
- 34. Elitery Surrounding Front view of our Data Center
- 35. Elitery Surrounding View from our 6th Floor to our front yard
- 36. Elitery Building Facilities • Reception room •Staging room
- 37. Elitery Building Facilities • Building Management System Room •Form 3B Electrical Power Panels
- 38. Elitery Building Facilities • Cool water tower (N+1) •Chiller engine (N+1)
- 39. Elitery Building Facilities •High end generator controller by • 2 X 1.5 MW Diesel Generator Schneider
- 40. Elitery Building Facilities •UPS Battery • UPS N+1
- 41. Elitery Data Center Lay Out Loading Space
- 42. Our Offer: Elitery Data Center – Building Specs Gross Area: 5000m2 (50,000 ft2) Building Management System Concurrently Maintainable Building Multiple Separated M&E Rooms with redundant AHU units Dual Redundancy Chill Water Chillers System Dual Redundancy Cooling Tower System Dual Redundancy Pump System Special Design Diesel Generators Room 216.000 Liters Diesel Tanks 100,000 Liters makeup Water Tanks 100,000 Liters Hydrant Water Tanks 100,000 Liters Ground Water Tanks Structure: Reinforce Concrete Structure building with Fire resistance walls Earthquake Resistance Building up to 8.5 RS 5.0 m slab to slab height Column spacing primarily based on 7 & 8.5m grid Bomb, Bullet & Quake resistance windows Dual Separated & compartmented Risers Passenger/Cargo Lift 1x1.6 tones (2x2 meters internal dimension) Positive Air Intake Building
- 43. Our Offer: Elitery Data Center – Data Center Specs Gross Area: 1,320m2 (13,200 ft2) Gross Raise Floor: 1,140m2 (11,400 ft2) Structure: Data Center floor loading of 1 tone Reinforced Concrete Floor with Fire & Water Resistance applied Floor 5 meters slabs to slabs Height Flooring 0.8 meter high 1 ton Raised floor with anti static tiles Dual Feed Chilled water pipe on ring topology Under Raised Floor Dual Feed Zonings Power Distribution System Under Raised Floor Pre Action FM 200 Above & Under Raised Floor Smoke, Heat & water Detection system above & Under Raised Trap man Door applied Redundant Duel Coil CRAC Parameter Cooling Separated Utility from Datacenter Floor State of the art Access Door System State of the art CCTV & Surveillance System
- 44. Our Offer: Elitery Data Center – Power and Environment System Specs Power 2 Separated Power Feeds to 2 Dry Transformer Form 3B Power Panels System Bus Bar Panel Interconnection N +1 centralized redundant UPS system Battery reserve 15 to 30 minutes depends on load Individual Rack power outlet (Form 2B) 100% Full backup generating Onsite diesel tank support up to 14 days (216.000 liters) Environmental System N+1 Total Redundancies Water Cool Chiller System N+1 Total Redundancies Chilled Water Piping System N+1 Dual Coil Precision Air Conditioning System Up to 15--‐30 Minets CWT depends on Load Temperature maintained at 22oC (+/-2oC) Humidity range of 45% (+/-10%)
- 45. THANK YOU
Notas do Editor
- Thank you for your kind introduction, it’s a great honor to be invited in this eventGood evening my name is HendraSuryakusuma, I’m co founder of EliteryMy role is as chief marketing officer responsible for Elitery data center business
- Elitery is the first Uptime Institute Tier III Certified Data Center in South East Asia and the one and only in IndonesiaWe won’t be getting this certification without great support and help from Schneider team, I give you guys a big applause for thatWe are in the process of getting Tier III for construction and ATD
- The world is becoming more and more connected and more people are using internet nowadays thanks to growth of infrastructure development in many countriesAnd the world is also becoming morepaperless, most of data transfers nowadays are done trough digital process. Therefore IT infrastructure has become an integral part of any modern company; servers, data storage, and PC’s and mobile devices are basic requirements to enable a company to operate efficiently and effectively in today's world.
- Change how technology is consumed and value it can bringOpen up new business modelsRemove current inhibitors and unleash power of innovatiom
- Cloud ComputingAn evolution in IT consumption and delivery made available self service via the Internet with a flexible, pay as you go business modelRequires a highly scalable and efficient Cloud ArchitectureCloud Architecture•Data resides in shared, dynamically scalable resource pools•Based on virtualization and/or scale-out application environmentsMultiple stakeholders have varied expectations of cloud•CEO wants IT to support business growth•CIO wants IT to impact business value •CFO wants effective IT asset utilization•Shareholders want IT to support business flexibility
- This is a great time to enter data center industry
- Inline with what’s going on globally, ASPAC also becoming more connected.Asia Pacific data center market growth rate to surpass 16 percent in 2011With Japan at the forefront,Frost and Sullivan says demand in the region outpaces supply"Data centre hosting services are a huge, growing business - one that has remained largely insulated from the recession," Frost and Sullivan's Chengyu Wu said in a statement, highlighting her new study of the region Over 80 percent of the major data centres in Asia-Pacific are running at close to 90 percent capacity and space is at a premium." In 2009, the data center services market's size in the region was about $8 billion, growing at a rate of about 12.8 percent year-over-year
- The Gross Domestic Product (GDP) in Indonesia was worth 846.83 billion US dollars in 2011While many other emerging markets in Asia are reliant on exports, more than 60 per cent of Indonesia’s GDP is generated by domestic consumption, shielding it from the vicissitudes of the global economy. Increase of GDP will result in more money being made available for infrastructure development in Indonesia Youth – Indonesia economy processes a people that are young, vibrant, hungry and fast becoming well educated
- It may surprise some people to learn that Indonesia is in fact the fourth largest country on earthThe last official census recording the population of Indonesia took place in 2010 and it showed that there were 237,424,363 people living in IndonesiaAnd we love to reproduce
- Government is endorsing desapintarThe cost of internet as well as devices which can be utilize to access internet is getting lower
- Many retailers are now also providing online servicesSome big e-commerce players (Rakuten, Samwer Brothers) mostly from Japan also entering Indonesia market
- Just Friday last week the daily transaction hit Rp 7.8 Trillion, this number generated only by around 300,000 active traders, which is not more than 0.2% of Indonesia population. The government runs several programs to boost number of active traders
- Smart Phone has taken a lot of market share with more than 50% growth until Q2 2012 and expected to be 70% by end of 2013. The growth in Mass Smart phone Category market has been largely driven by product innovation, especially to excite consumers with SNS features. Main driver in Smart Phone Category is teenagers who enjoy using SNS features to support their activities and lifestyle.
- These are top three telco providersRevenue stream from text messages and Voice is getting slower and the try to boost their income by encouraging people to actively transferring datas to compensate it.These three companies are converting their NOC building throughout Indonesia to become proper DCIt clearly shows in these three big companies above the line materials, which focusing on more data usage
- With more than 6 million Twitter users, Indonesia is currently the fourth largest country on Twitter after the US, Japan and Brazil.
- Virtualization of IT infrastructure has arrived in Indonesia and will affect demand for more efficient space. Just last year 3 cloud providers introduce to public and launching their services.Cloud technology implementation – private & public Network infrastructure around INDONESIA is becoming more pervasive through the deployment of national cable systems
- Stated companies who provide public services through electronic system must have DC and DRC located in Indonesia
- Purposely build Data Center in Indonesia only catered 7% of industry needs.Compared with 200,000 meter square in Malaysia, 500,000 meter square in Singapore, Indonesia has only 20,000 meter square.
- “All of This Trend indicated that there will be more data transferred digitally, thus impact in more quality data center space needed in the future”.
- Located in Bogor west java 45 minutes to 1 hour south of Jakarta
- Build 200 m above the sea
- That’s essentially my presentation for tonightWe know that Elitery is one of the most demanding client, but we are the most eager to grow Indonesia’s data center business with Schneider EIT. Looking forward to collaborate with you in the futureThank you