The Student Room is the largest student community in the world with over 2.8 million unique users per month. It is a fully moderated online forum for students primarily aged 14-24 in the UK. The document discusses two case studies where the UK government partnered with The Student Room to reach students online - a resource for mature students commissioned by the Department for Business, Innovation and Skills and a 21 day jobs challenge hosted with the Department for Work and Pensions. Both campaigns were successful in engaging large student audiences and providing a sustainable platform beyond the campaigns' durations.

2. The Student Room About us * 2.8 million unique users a month* * The Largest Student Community in the World** * 5 00,000+ Registered Members*** * Primarily 14 – 24 year olds from the UK * 27,000+ Forum posts per day*** * Fully Moderated by a Team of 50+ Volunteers * Where students come for Support and to inform their _ decisions – big and small * Collaborations with BIS, DWP, DfE, Cabinet Office, Home _ Office, DoH, COI, Directgov * Google Analytics Jan 2010, ** Google Trends July 2010, *** Internal site stats Sept 2010