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John Ploughman, Driving Standards Agency

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Making email alerts simpler, clearer and faster Driving Standards Agency
gov.uk/designprinciples
Scrollable Short (but big) sub-headings
Take action Clear calls to action
The techie bit • Fixed width of 560px Font Relative size Title Gill Sans 6 Sub-heading Arial 4 Body Arial 3
Understand, remember, act

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John Ploughman, Driving Standards Agency