The future of social media presentation for IAB.

1. The
Future
of
Social
Media?
Tom Ollerton
@helloskive
hello@skive.co.uk

2. Social media used to be really exciting

3. Every social media pres started with this slide

5. Social Media had a really aspirational name

6. Web 2.0

7. Our internet of machines had finally started to
become an internet of people

8. Everything seemed possible as big brands
started to be brought down to their knees

14. What did we do with all this power?

16. Has Social Media become boring?

17. The papers would have
it believe that our
interest is waning.

19. I hold brands like this
responsible

20. This page makes you
“like” it before you can
enter the competition

21. Once you “like” it you
have to fill a form in and
vote for one of these
nasty recipes

22. It’s not all bad

24. Levi’s “ass cam” is funny
and daring and
unbranded

25. I recommend not
googling “ass cam” at
work

26. Ben and Jerry’s

28. Do you want to get 20%
off ecko goods for life?

29. That’s easy

30. Just get a ecko logo
tattoo’d on your body
and you’re set!

31. Nice!

32. Sexy!

33. Adzookie

34. Adzookie
Turn your house into a
bill board and get your
mortgage paid!

35. These ideas are inherently “Social” Vs
“Social Media Marketing”

36. Inherently Social

37. Social Media Marketing

38. What’s next in 2012?

40. The 2012 US Presidential
Election will be a proving
ground for social media’s
power to the masses

42. 2012 Olympic athletes will
be allowed to tweet during
the competition. This will
bring a global focus to
twitter.

43. Could this be a turning point
for the network?

44. Who is driving innovation in social media?

45. Not brands…

46. In order for a brand to adopt a social behaviour
or technology it needs to have a profitable reach
or impact. Most brands need scale and/or
importance before it makes business sense to
get on board.

47. Social Media wouldn’t exist if we’d left it up to
brands to invent it.

48. Social Media wouldn’t exist if we’d left it up to
brands to invent it.
Social was born of innovation and
entrepreneurial spirit and it is these two factors
that are continuing to drive its growth.

49. For example…

52. This film produced by Ridley
Scott is made up entirely of
user generated video

54. Waze is a user generated
realtime map.

57. Bitcoins are the first
untraceable global currency
allowing trade between
individuals without bank
charges.

58. Silk Road

59. Silk Road
Bitcoins also allow you to
buy cr*ack online, scary.
Story here..

60. “Digital is like water it seeps into every crack”
@simoncoupe

61. Where digital goes social
media is soon to follow.
“Digital is like water it seeps into every crack”
@simoncoupe

63. The future will be an
omnipresent social web.

65. We are now a nation of
bloggers

66. Our facebook walls are rich
media blogs, hyper targeted
at the most important
people in the world

67. Ourselves, our families and
our friends

68. Brands need to add to these
relationships and not
interrupt them

69. What’s exciting in the boardroom
is not exciting in the bedroom

70. 11 percent of people under 25 think that its ok
to interrupt sex to check electronic messages

71. Conclusion

72. Conclusion
It’s not all about Facebook

73. Conclusion
Inherently Social Vs Social Media
Marketing

74. Conclusion
Stop communicating products and
start making communication products

75. Conclusion
Stop communicating products and
start making communication products
- Gareth Kay

76. @helloskive
hello@skive.co.uk