Kesha music video analysis: Close ups and shots promoting her song "Die Young
1. Still image analysis-Kesha, Die young
This is a close up of Kesha. This is a typical shot at
the beginning of a music video as the purpose of a
music video is to promote the artist and the song.
This shot shows the audience who the artist is so
they can take credit for the music. The jewellery
on her hand shows that the artist is fashionable
which is a trait shared with the target audience
which helps make the music video more
appealing. The low key lighting creates a night
time feel giving the impression that she is at a nightclub, this portrays that this type of music will be
played at a nightclub and that her target audience are typically people that like to go to nightclubs.
This is another close up of the artist in high key lighting. This gives that audience better recognistion
of the artist as they are visable able to see
her better, which gives the artist more
credit. In this Kesha is wearing a lot of
makeup and finger jewelary which shows
that she is fashionable and likes to wear
makeup which is appealing to the taget
audience as they may look to her for make
up and style ideas. The background is very
bright and modern which signifies that this is
appealed to the younger generation.
This is a long shit to show the artists
whole body. This is done to show that
there will be a dance sequence coming
up in the music video. There is low key
lighting surrounding the image with
high key lighting over the artist which
signifies that she is the artist and they
want to audience to focus on her in
this shot. The composition in this shot
puts Kesha in the front and in the
middle of a group of boys showing she
is an attractive woman and gives the impression that boys wan her. Her being in the middle gives the
impression that she is the leader.
2. This music video has continuous close ups of
Kesha face to give her full credit for her music
and recognition. The bleach blonde hair and the
bright red lipstick gives a Barbie impression
which can be appealing to the target audience
which are young girls that like to go out and
party. The makeup is presented in a way that
many young females wear it when they go out
to a party. The background is very bright giving
the impression that she is in a night club partying showing that this is the occasions and scenar ios
that her music is usually played in.
This is a wide shot which shows the artist falling back being wild and having fun, which is the traits
that are commonly recognised with the artist. She is portraying her personality into her music. This s
significant to her target audience as she is appealing her music to young females who are wild and
like to go out and party. The costume that she is wearing is black, this connotes that she is rebellious
and like to be dangerous.
This is a wide shot showing the background
that Kesha is always standing in front of when a
close up is happening. It a computerized
background showing technology has been used
showing she is an up to date artist creating
modern music. It also signifies the strobe lights
sometimes used in a night club which signifies
where her type of music is played at.
3. This is a wide shot showing Kasha’s full body with in the surroundings. The surroundings look like she
is in a d building that is rotting away. She laying in the middle dressed in white showing that she is
the most important thing in this shot. The white signifies her innocence and her importance. The top
of the picture looks like she is in a different universe giving the idea she is at a party.