an overview of

1. Copyright 2010 Helen Tonetti

2. What is Social Media Copyright 2010 Helen Tonetti

3. Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial Wikipedia Copyright 2010 Helen Tonetti

4. Its about people having conversations Copyright 2010 Helen Tonetti

5. Before you Get started Know your Customers before you spend time on Social Media ©helentonetti H Copyright 2010 Helen Tonetti

6. 1. Get to know your Customers Demographics and psychographics. If you Niche them into groups. What is keeping them up at night How can you solve that problem Copyright 2010 Helen Tonetti

7. 2. Profile them Look at the similarities ...Age, hobbies, work they do, earning power etc Look for similar people as potential clients Identify exactly who they are Then lets get meeting this target group. Copyright 2010 Helen Tonetti

8. Finding a Network Blogging, Facebook, Linked In, You Tube and Twitter today... Loads of others mainstream and niche Wikipedia will give a list of the sites http://en.wikipedia.org/wiki/List_of_social_networking_websites Copyright 2010 Helen Tonetti

11. Copyright 2010 Helen Tonetti Lets Start

12. Write your Profile, it must highlight your expertise and talents Be central to your strategy Must make someone want to tap you on the shoulder to do business Add to your ability to be found Write a Profile Copyright 2010 Helen Tonetti

13. Think of what people search for How do you add value Give them a reward Hobbies and interests Achievements Keep it current Good photograph Tips Copyright 2010 Helen Tonetti

14. Write 3 lines describing yourself 5 Minutes Copyright 2010 Helen Tonetti

15. 2 . Identify your Networks Where do your potential clients, investors or experts hang-out Where are your existing customers now Where is your competition Choose 1 or 2 to start Copyright 2010 Helen Tonetti

17. Copyright 2010 Helen Tonetti Linked In Power Networking

18. Copyright 2010 Helen Tonetti http://linkedin.custhelp.com

19. Copyright 2010 Helen Tonetti

20. Copyright 2010 Helen Tonetti Business Networking Site Used by professionals Over 60 million users In over 228 countries American CEO’s over 90% on Linked In Average age is 41 Average household income is $ 109.000 64% are male Over 80% are graduates Average time on site 7 minutes

21. Copyright 2010 Helen Tonetti No 1 Reason to use Linked In It helps you find the right people And shows you how you are connected to them Get to know who your contacts know!

22. Copyright 2010 Helen Tonetti

24. Copyright 2010 Helen Tonetti Share Ask for and give help

25. Copyright 2010 Helen Tonetti Information Opening times How to.... Reviews General business help

26. Copyright 2010 Helen Tonetti Proactively Answer when asked for help Look for information to share with people

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31. Add Contacts Copyright 2010 Helen Tonetti You can import your Outlook contacts Look at contacts available (blue box) indicates on linked in... Start to invite them Write a personal message ... See you are on linked in, lets connect .... If you can add a tip to the end or an interesting bit of information Save it to use again Old schoolmates and colleagues

33. Success Stories Copyright 2010 Helen Tonetti Goshido and Irish Start up raised all its start up investment funds of over € 2000.000 By using linked in, sending out over 700 messages to potential investors A Patent Lawyer in the US got media attention and won a number of large clients

34. Copyright 2010 Helen Tonetti

36. Great for B 2 C Create fan pages for your business FB pages can build your brand and promote developments in your business Connect to customers Read the rules carefully Copyright 2010 Helen Tonetti

40. How do you decide on a theme/ idea for your page Look at magazines or on line book shop, search key words

42. A niche is good, but it can be broad e.g. tax tips for Irish business owners versus tax tips What do people look for on line , not your company name , product or solution e.g. Home can include 3 things Food Garden Furnishing Find an expert in each to admin the page and add content

44. Up-load video

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49. Facebook Success Story Duke of York and Independent Cinema in U.K Use Facebook Page to show clips Twitter to direct people to tweets All local audiences Special Offers Hired a full time person Copyright 2010 Helen Tonetti

52. Its your Turn

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55. Blogging Its a diary or journal on line Number of free sites for you to start Its all about your opinion Needs personality Great way to build links Copyright 2010 Helen Tonetti

56. Is Blogging for You Do you want to be seen as an expert Perfect for a P.R. Platform Creates relationships with customers Rank highly in search engines Keeps an historical record of your experience Copyright 2010 Helen Tonetti

57. Blogging Ideas Spread an idea – perhaps you are going green Answer Questions you get asked Get a guest blogger to write for you Current Events Top 10 lists are always well read Do Industry reviews Debunk Myths in your Industry Copyright 2010 Helen Tonetti

59. Overheard in New York Has 6 Million views a month. Local site, for local people to talk about N.Y Can you set up a local website?

64. Copyright 2010 Helen Tonetti Your Ideas

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66. What is Twitter Twitter is known as a micro blog You can add comments no more than 140 characters Need to build a profile and follow Perfect for links to articles or videos Ideal to follow journalists and media Follow headlines Copyright 2010 Helen Tonetti

67. Copyright 2010 Helen Tonetti What to Tweet about Dell have an online store Starbucks adds special offers HRBlock has a question and answer session Samsung has a dedicated mobile phone profile Kogi Barbeque tweet truck times in LA

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79. Setting Your Goals Copyright 2010 Helen Tonetti

80. No plan... Loads of invites = wasted time Why are you using social media Focus on that Copyright 2010 Helen Tonetti

81. To speak to existing clients To find new customers Move into a new area Brand awareness Be seen as an expert Sell a specific product on-line To monitor competition Research a product or idea What do you want Copyright 2010 Helen Tonetti

83. Copyright 2010 Helen Tonetti 8 Goals Ideas 1 .Read an ebook, a white paper and a book on social media each quarter, for one year. 2. Increase number of daily unique visitors by 20 percent in 60 days. 3. Publish 2 blog posts, 5 days a week that are search engine optimized. 4. Email a bi-weekly newsletter to subscribers with one solid call to action. 5. Write 10 authoritative “list type” articles each month that will make linking to it hard to resist. 6. Respond to every comment and private message on social media channels and blog, including deleting spams, the same day, for 30 days. 7. Spend 20 percent of marketing budget on social media marketing for 90 days. Measure the results and determine how to continue. 8. Create one video tutorial or other video content every 60 days for one year. Publish it on your website and on YouTube.

84. Your Top 3 for next year List them in order of importance to you Now set activity goals around them Remember it takes time.... Copyright 2010 Helen Tonetti

86. Debate, but be respectful Do not harass or attack other people Do not be a bigot Expect others to challenge you Keep it clean Don't steal pictures or put up blue stuff Don’t spam Don't sell Keep your private stuff private Rules of Business Networking Copyright 2010 Helen Tonetti

87. Engaging your audience Copyright 2010 Helen Tonetti

88. Polls and Surveys You can add these to your Blog or site Collect the data Use it to generate reports Can get P.R. www.surveymonkey.com Copyright 2010 Helen Tonetti

89. Give People Quality Write articles and reports that have real value Answer Questions well Copyright 2010 Helen Tonetti

90. Competitions or Promotions Create on-line coupons with discounts or free products Offer free new products to them Free seminar tickets Free report or list Copyright 2010 Helen Tonetti

91. Know your marketing goal is it to collect names, launch a new service? Be creative Promote them through social media Search contest on Twitter Finish up and announce a winner! Copyright 2010 Helen Tonetti

92. Design a sandwich Design us a logo Send in a photo with your logo Invent a product What competition can you Run? Ideas for Competitions Copyright 2010 Helen Tonetti

93. Other Ideas E-Books Podcasts Video Copyright 2010 Helen Tonetti

94. Tie it in with Off-line Activity It does not replace Face to Face It enhances it Stay in touch with new people Copyright 2010 Helen Tonetti

95. Rules to Networking It takes time so measure it Follow up is essential Listen to people Always Plan before you go Approach people who look shy Prepare some simple questions Copyright 2010 Helen Tonetti

96. Use Social Media to Help Events on Social Media have details of Attendees, use this to plan who you Want to meet Follow up on Social Media Sites Copyright 2010 Helen Tonetti

97. Tie it in with off –Line Marketing Promote your Blog and Social Media on your cards Give away your e-Book Print out a leaflet with your top 10 tips Market your on-line competition off-line too Put it all on your Signatures Copyright 2010 Helen Tonetti

100. Thank You Helen Tonetti [email_address] Copyright 2010 Helen Tonetti