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World class supply chain
- 1. WORLD CLASS SUPPLY CHAIN John Hornby – CEO – The Lettershop Group Tim Cable - Head of Media Products – Royal Mail Jan Challis – Quality & Service Integrity Director – Royal Mail Logistics The Strategic Mailing Partnership™ supported by Royal Mail
- 3. Context What is the problem we are trying to solve?
- 4. What does our market look like at the moment
- 5. What does our market look like at the moment
- 6. What does our market look like at the moment
- 8. We did some research with SMEs Source: Insight Exchange, SME customer understanding (2010) Base: 146 Sophisticates Barriers to making more use of Direct Mail
- 11. What is SMP Currently doing about it
- 14. What do you think is necessary to tackle the ‘ difficult to use ’ barrier, through demonstrating a World Class Supply Chain to current and prospective mailers? We would really like to hear yor views
- 15. Thank you
Notas do Editor
- Suggest intro from John on this slide
- John
- Tim takes over
- What is happening with other communication media
- What is happening with digital