Heard all about Royal Mail’s strategic position and you will no doubt recognise the tough market conditions we all face as mail volumes decline. While all that is true my focus is on driving growth through a world class sales approach.
Fulfilment – fuelled by growth in eCommerce and Online Shopping (example of Xmas trading period); boom in internet as sales channel; repositioning of fulfilment product range; building real fulfilment expertise in sales force 2. Media – yes targeting top 3k advertisers; but real growth opportunity in bringing SMEs into direct mail; providing relevant media sales propositions to encourage them to test direct mail as a means of acquiring, retaining and developing customers
Do we want to say anything about sales development of data revenues (channel potential)?
1. Mailshots on line can be seen by mailing houses as our competing proposition to theirs; two approaches – 1) leave it out; 2) leave it in however response should emphasise this tool will help stimulate new users and with success use of mail will lead to growth for all in the future. 2. Given budget cuts this year, need to sense-check campaigns which remain in plan. Important we mention transactional if this is continuing as mailing houses feel we aren’t doing enough in this space given this represents 64% of mail