Facebook is getting really, really BIG. From a business point of view, that means there is opportunity to use this platform to reach potential customers and clients. Facebook's strength is not just in the size of its' audience though... it's in the granular targeting abilities of the platform. Advertisors can reach small geographic areas and target ads by interests, age, gender, relationship status, and more. Find out: -How big is Facebook now? -Why suppliment Yellow Pages listings with Facebook ads? -How is Facebook advertising different from Search Engine PPC advertising? -How can Demographic targeting be used in a Facebook campaign? -6 Key Steps for Building an Effective Facebook Campaign As seen on the blog post here: http://www.searchenginepeople.com/blog/local-advertise-on-facebook.html

1. Facebook Ads A Guide for Local Advertisers SearchEnginePeople.com ©2009 Search Engine People Inc. All Rights Reserved Presented by: Helen M. Overland, Director of Marketing and Training December 14, 2009

3. 2009 PROFIT 100 ranking of Canada’s Fastest-Growing Companies

4. Over 300 clients worldwideSearchEnginePeople.com ©2009 Search Engine People Inc. All Rights Reserved Media Financial Shipping & Travel Consumer

5. Facebook Ads This presentation is the Companion Guide to Facebook Ads: A Guide for Local Advertisers From the Search Engine People Marketing Intelligence and Research Series Get the full Whitepaper at: http://www.searchenginepeople.com/whitepapers/facebook-ads/ SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

6. How Big is Facebook? 84,000,000 people are on Facebook in the USA SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

7. How Big is Facebook? 12,300,000 people are on Facebook in Canada SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

8. How Big is Facebook? Almost 100,000,000 people in North America are on Facebook… And interest keeps going up SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

9. How Big is Facebook? About 300,000,000 people worldwide use Facebook On any given day, around 50% of those people log in to the site The fastest growing demographic are people 35 and older Every day, humanity spends over 8 billion minutes of human productivity on Facebook SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Source:http://www.facebook.com/press/info.php?statistics

10. Facebook for Yellow Pages Advertisers Popular: in 2009 Facebook will earn 74% of its $330 million revenue from Local advertisers Can target to within 10 miles of a City Can target by location, interests, and demographics SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Source: http://mashable.com/2009/07/20/facebook-local-ads/

11. Facebook for Yellow Pages Advertisers Consider Atlanta, Georgia Ads targeting 10 miles around Atlanta would reach an estimated audience of 1.5 million people SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Photo credit : http://www.flickr.com/photos/mplemmon/2745434088/

12. Facebook for Yellow Pages Advertisers Consider Toronto, Canada Ads targeting 10 miles around Toronto would reach an estimated audience of 1.3 million people SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Photo credit: http://www.flickr.com/photos/semlady/584433323/

13. Facebook PPC vs. Traditional Search Engine PPC Search Engine PPC Ads focus on PRODUCTS i.e. “Find me a widget” Facebook PPC Ads focus on PEOPLE i.e. “I’m interested in travelling” SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

14. Demographic Targeting Demographic Targeting offers an increased layer of Complexity and Control More granular control over WHO sees the message SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

15. Demographic Targeting Traditional Search Engine PPC Advertising Targeting Layers: SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

16. Demographic Targeting Facebook PPC Advertising Targeting Layers: SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

17. Demographic Targeting The Demographic Targeting Layer means 2 identical campaigns can target 2 completely different audiences Consider the targeting implications of the following 2 identical campaigns: SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

18. Demographic Targeting Campaign #1 Location: New York City Keywords: Travel Travelling World Travel SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Demographic Targeting:

19. Demographic Targeting Campaign #2 Location: New York City Keywords: Travel Travelling World Travel SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved Demographic Targeting:

20. 6 Key Steps For Building an Effective Facebook Campaign SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

22. Increase Awareness?

23. Generate Leads?SearchEnginePeople.com ©2009 Search Engine People All Rights Reserved

25. Local interests?

26. Service area?

27. Shipping?

28. Brand awareness?BUSINESS

32. Offer information

33. Offer a bonus

35. Test ad message response rates