If you haven't got one and are already using social media - Stop! You could be wasting time, money and creating the wrong impression for your business. This is a business basics look at where to start, who you should be following, what you should post, when and how often. If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594

1. What’s your
Social Media
Strategy?

2. Heads up
1.Part 1:
• What is Social Media?
• Why bother?
• Some local examples
1.Part 2:
• Where do I start?

3. What is
Social Media?

4. Social
as in socialising, chatting, making friends, sharing,
recommending or just keeping in touch

5. We love to talk

6. Meeting other
businesses

7. Referrals and
Recommendations

8. Media
as in various types and formats

9. Audience
Varies depending on which channel

10. Why do we need to use it?
Only 14% of your customers trust adverts
But more than 78% of consumers trust peer
recommendations

11. Why do people buy from you?
Know
Like
Trust

12. What are the advantages?
• Build rapport
• Great for PR
• Continuous marketing presence
• Selective marketing
• Cost effective (if you’re disciplined)
• Show your expertise
• Show real recommendations
• Customer research
• Online presence
• Helps improve sales conversion – Know, Like, Trust
• Maximise your marketing

13. Local businesses
booming with
social media

14. LinkedIn
Easier for your clients to find online

15. LinkedIn great for…
• Getting found online
• Building your own business network
• Getting more leads
• Contacting specific people you’d like to work
with

16. Facebook
Get people talking about you

17. Facebook
Get people talking about you

18. Facebook great for…
• Attracting more leads
• Building an online community
• Sharing something funny
• Sharing photo’s

19. Twitter
Introduce yourself and build rapport…

20. Twitter great for…
• Sending & receiving recent news
•
Joining in conversations
•
Keeping in touch & talking to your
network
•
Adding a bit of colour/personality to
your business

21. YouTube – Astute Graphics
Worldwide sales team
Demonstrate your product for free

22. YouTube great for…
• Showing people how to do stuff
•
Creating amusing content to raise
your profile
•
Demonstrating your products &
services

23. TripAdvisor
Attract more leads

24. TripAdvisor
Customer Recommendations

25. TripAdvisor great for…
• Attract more leads
•
Sell your products/services
•
Demonstrate your product/service
•
Leisure & Tourism industry

26. In summary…
Great for attracting new leads
Building an online following
Raising your online profile etc…
But...
Important to use the right channels
By focusing on the right channel that your
audience uses your social media efforts will be
rewarded!

27. How can you start using
social media successfully?

28. Social Media Marketing Strategy
Objective – Why do I want to use social media?
Connect – Who do you want to attract?
Where – Which networks are right for us?
Update – What information do they need?
Engage - How often to engage / comment / respond?
Strategy - Amount of time to spend and how often?

29. Why do I want to use Social Media?
• Attract more leads
• Raise your business profile
• Build an online community
• Increase membership
• Share information
• Sell your products/services
• Build your newsletter list
• Demonstrate your product/service

30. Set your Social Media goals
Exercise 1:
Write down a maximum of 3 goals you are
aiming to achieve with your social media strategy

31. Who do I Want to attract?
Who
Name, Industry, Role, Age, Gender, Interests, Education
What
What are their needs? What keeps this person awake?
What stops their company growing? What wastes their time?
What information do they need?
Where – Who do they like/follow?
Where are they based? Where do they look for a solution?
What do they already know? Who influences them?

32. Know your Audience
Exercise 2:
Think about your favourite customer
or 2 or 3 of your top clients.
In pairs, ask each other the questions to create a
character of who you’ll be talking to.

33. Which networks are right for us?
Gender Age B2B/B2C
59% Male 35-54 B2B
52% Female 26-34 Both
58% Female 20-29 B2C
58% Male 18 – 34 Both
Blogs 51% Female 25 – 29 Both - Researchers

34. Where do your audience hang out?
Exercise 3:
Prioritise the social media networks that are
relevant to your company, your aims and your
audience.
Choose your first, second and third priorities.

35. Who do they like?

36. Who do they like?

37. Who do they like?
The people and companies your businesses
follow are the ones you need to get noticed by.
If they share your content – your audience will
see it.

38. Who do they like?
Celebrities: TV/Radio Shows: Magazines:
Chris Evans Top Gear C&S car
Lewis Hamilton Wheeler Dealers Classics Monthly
Richard Pimp my Ride Retro Rides
Hammond Gadget Show
Jeremy Clarkson
The Stig Brands/Shops: Associations:
Edd China Triumph
Rolls Royce Owners Clubs
Beetle
Bentley Motors
Ford Capri
ClassicJag

39. Who to follow?
Exercise 4:
The people and companies your businesses
follow or the ones you need to get noticed by.
If they share your content – your audience will
see it.
Write as many down as you can in 5 minutes.

40. I don’t know what to
post/tweet about!
In pairs, write as many different topics that you think their
customers would find useful, advice, tips, interesting facts,
amusing, shareable, different media.
5 minutes to think of as many as
possible for your partner’s business…

41. What’s your Strategy?
Social Media Objective Target Type of How Often
Audience updates
Blog Explain the New business How to… Once a month
benefits Time Saving
tips…
LinkedIn Build our Clients and Post events… Once a day
network – new leads New product
Keep clients releases…
up to date -
Upsell
Facebook Corporate Photo’s Twice a day
Social
Responsibility Videos
and Events
Ask questions
Twitter 2 Scheduled
and retweets.

42. Takeaway Actions
What will you takeaway with you?

43. Enjoy the talk?
Need more help?
Like some free support and advice?

44. Follow me for free
social media advice…
@helencoldicott
www.coldicottfreelancetraining.com