2. Heads up
Part 1:
•How much content do you need?
•Variety & Balance
•How to create the best posts.
•Engagement
Break
Part 2
•Technical Stuff – Q&A
•Management
4. How much info do you need?
Facebook = 2 -3 per day 730 - 1095
Twitter = 13 per day 4,745
LinkedIn = 1 week 52
YouTube = Ad hoc/ fortnightly 24
Pinterest = 2 - 3 per day 1000
6. What services does SRH provide?
• Medical expertise
• Education - staff, volunteers, internal and external.
• Nursing care
• Psychological support
• Spiritual Care
• Respiratory Clinic
• Renal Clinic
• Cardiac Clinic
• Parkinson's Disease Clinic
• Companionship
• Guidance
• Reassurance - we're here when you need us
• Good quality clothing and furniture!
• Counselling & Therapy
• Complimentary Therapies
7. Where can you get this information?
• Chaplaincy
• Family Support
• Counsellors
• Social Workers
• Citizens Advice Bureau
• BSSW
• Children’s Services
• Facilties:
• Catering
• IT
• Admin
• Trading Company
• 18 different shops
• Fundraising
• In Patient Unit
• Doctors and Medical Team
• Day Hospice
• Creative Therapies
• Physio’s
• Occupational Therapists
• Complimentary Therapists
• Hairdressers
• Hospice at Home
• Community Nurse Specialists
• Community Volunteers
• Gardeners
• Facilities & Catering
• Education Resources Centre
11. Proactive
1. Add Social Media to the SMT agenda
2. Encourage managers to send
updates
Follow up and give feedback
3. Email reminders?
12. I don’t know what to
post/tweet about!
In pairs, write as many different topics that you think your
audience would find useful, advice, tips, interesting facts,
amusing, shareable, different media.
10 minutes to think of as many as possible.
Exercise:
18. Do say thank you….
To staff, volunteers and fundraisers
19. Do focus on building a community
Keep your content varied – quotes, images, photo’s, videos, questions
20. How to create the best posts.
In pairs, write a status update for Facebook for the photo.
http://www.strichards.org.uk/pedal-power-from-worcester-to-paris
And a Tweet about the web link…
http://www.strichards.org.uk/Events/wwotyawards
Exercise:
22. How to chat to people
Engage
Get Noticed
Home
Make a
Keyword List
Search
Like & Follow
Search for people
talking about St
Richards Hospice
& reply or RT
What are the
relevant topics
people might be
talking about?
Anything worth
commenting on,
liking or sharing
@mention large
organisations
Relevant
organisations
23. Keyword list.
In pairs, what are all the relevant topics
your potential audience might be talking about?
Who can think of the most in 3 minutes?
Exercise:
26. What are the benefits to St Richards?
• Gain support; volunteers, funraisers, donators, end users
• Build a community around cancer care
• Support patients, families and carers
• Thank volunteers, fundraisers and supporters
• Great for spreading news stories
• Continuous marketing presence
• Cost effective (if you’re disciplined)
• Show your expertise – the hard work you do
• Show real recommendations
• Customer research – ask for feedback
• Easier to find online
• Let new people know your services are available
• Maximise your marketing
27. Facebook Ad’s or Boost Post?
• Adverts
You can promote:
URL’s
Pages
Places
Events
Apps
• Sponsored Stories
You can promote:
Status Updates
Pages
Places
Events
Apps
28. Facebook Ad’s or Boost Post?
• Adverts
You can promote:
URL’s
Pages
Places
Events
Apps
• Sponsored Stories
You can promote:
Status Updates
Pages
Places
Events
Apps
Or Targeted by Location, Age, Gender, or Language
29. Facebook Ad’s or Boost Post?
• Adverts
You can promote:
URL’s
Pages
Places
Events
Apps
• Sponsored Stories
You can promote:
Status Updates
Pages
Places
Events
Apps
43. Page Insights
Demographics of people who “Like” St Richard’s
Reach – Unique people
Engaged Users – Unique clicks
Talking About – Likes
Comments, Shares
Virality = Likely to share
55. 6 Types of Digital Donor
Comfortable families Marie – 31%
Single young starter Neil – 18%
Wealthy professional Jacqueline 15%
Affluent oldie Margaret -13%
Family Man Clive - 8%
Squeezed families Rachel – 8%1.