Helen Coldicott Social Media Trainer, Coach and Public Speaker explains how to use LinkedIn Effectively for your Business. How to Stand out, Build a strong network and Attract Great Clients with LinkedIn, from Coldicott Freelance Training
4. Why's it important?
• What do people find when they Google your name?
• First impressions count
• First step in controlling your identity online
• Authoratative resource on your career
• Helps you collaborate with others
• Higher position in LinkedIn search if 100% complete
5. How to reach 100%?
• Photo - Add a professional photo
• Positions - Add your 3 most recent positions
• Summary - Make the most of your profile summary
• Education - Include all previous qualifications
• Recommendations - At least 3 recommendations
10. LinkedIn Summary
Work stuff
Passions
Aims and ambitions
Great projects completed recently
Personal stuff
Links with organisations or teams
Hobbies
Family / Children
17. Status Update Tips
• To offer help and advice
• Share interesting information
• Make a statement
• Update people with relevant news
• Promote your blog or event
21. What are Groups?
Start conversations in your industry
Meet people with shared interests
Build relationships
Share your opinions
Share your expertise
Hear what others think
25. Tips for Groups
• Search for relevant keywords
• Pick questions you can help with
• Be open and helpful
• Link to related blogs or news sites
• Be an Expert
• Post questions to collect research
Easier for your prospects to find you online
More content to be found
As a result...
Increase sales enquiries
Another marketing method
Another way to communicate
Enhance 2 way customer communication
Ask for Comments or start discussions
Get’s people talking about your business
Improve your website search position
More inbound links
Relevant, high quality leadsSelf qualifying, less time cold calling
Easier for your prospects to find you online
More content to be found
As a result...
Increase sales enquiries
Another marketing method
Another way to communicate
Enhance 2 way customer communication
Ask for Comments or start discussions
Get’s people talking about your business
Improve your website search position
More inbound links
Relevant, high quality leadsSelf qualifying, less time cold calling
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
Easier for your prospects to find you online
More content to be found
As a result...
Increase sales enquiries
Another marketing method
Another way to communicate
Enhance 2 way customer communication
Ask for Comments or start discussions
Get’s people talking about your business
Improve your website search position
More inbound links
Relevant, high quality leadsSelf qualifying, less time cold calling
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
Ask the audience
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
Ask the audience
Easier for your prospects to find you online
More content to be found
As a result...
Increase sales enquiries
Another marketing method
Another way to communicate
Enhance 2 way customer communication
Ask for Comments or start discussions
Get’s people talking about your business
Improve your website search position
More inbound links
Relevant, high quality leadsSelf qualifying, less time cold calling
Ask the audience
Easier for your prospects to find you online
More content to be found
As a result...
Increase sales enquiries
Another marketing method
Another way to communicate
Enhance 2 way customer communication
Ask for Comments or start discussions
Get’s people talking about your business
Improve your website search position
More inbound links
Relevant, high quality leadsSelf qualifying, less time cold calling
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
Ask the audience
Easier for your prospects to find you online
More content to be found
As a result...
Increase sales enquiries
Another marketing method
Another way to communicate
Enhance 2 way customer communication
Ask for Comments or start discussions
Get’s people talking about your business
Improve your website search position
More inbound links
Relevant, high quality leadsSelf qualifying, less time cold calling
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
New business
Running conventional setup for 8 years
Overhead
No rent and rates for central office
Distractions
Hope to be quieter
Flexible
Important for team
Employ
Not reliant on talent in Herefordshire
Easier for your prospects to find you online
More content to be found
As a result...
Increase sales enquiries
Another marketing method
Another way to communicate
Enhance 2 way customer communication
Ask for Comments or start discussions
Get’s people talking about your business
Improve your website search position
More inbound links
Relevant, high quality leadsSelf qualifying, less time cold calling