Serious games are games designed for purposes other than entertainment, such as education or training. The Serious Games Institute (SGI) researches and develops serious games for various applications. SGI has produced games for healthcare training, autism therapy, and cultural heritage. Emerging trends in serious games include gamification, social gaming, cloud computing, and augmented reality games. SGI collaborates globally on serious games projects and research.

1. Serious games sparking serious innovation Jacqueline Cawston Senior Business Development Manager

2. Serious Games Sparking Serious Innovation Introduction What are Serious Games Background to SGI Emerging Markets Emerging Trends Serious Games Innovation

3. What are Serious Games?

4. What is a serious game? http://vimeo.com/27523181 A serious game is a game designed for a primary purpose other than pure entertainment

5. In the beginning… Americas Army Ist released 2002 as recruitment game 8 million registrations by 2007 26 more versions Now available as xbox and mobile game Cost $33 million America's Army 3 Trailer - YouTube

6. Serious Games Can be cost effective using Flash Global Conflict Palestine http://www.youtube.com/watch?v=3ANbDOKmJ6s

7. Triage Trainer http://www.youtube.com/watch?v=rDwYomkKwos TrueSim is a division of Blitz Games

8. Triage Trainer Triage trainer trial summary: 5 trials: September 2007 – January 2008 Independently conducted by the University of Birmingham Trial participants: 91 UK NHS doctors, nurses & paramedics trial results game trainees versus non-game trainees:significantly higheraccuracy (28%) than the non-game group no significant differenceon time taken (p>0.05)

10. Serious Games Institute

11. “An international centre of excellence for the application of video game, virtual world, mobile application and associated technology to serious social and economic issues”

12. Background SGI The world’s biggest-selling franchises were born in Britain including Lara Croft: Tomb Raider and Grand Theft Auto By 2000 the UK was at the forefront of games development and independent studios were growing rapidly to keep up with a world demand for the content they were creating. After USA, Japan and Canada the UK is the fourth largest producer of video games in the world. The UKs interactive media industry employs approx 40,000 people, representing 10% of the creative workforce 160 Digital media companies in the midlands

13. Serious Games and Virtual Worlds

14. SGI Model

15. Showcasing

16. Virtual Conferences

17. Training and PG Courses Mobile applications Collaborative technologies Virtual worlds for business Masters in Serious games PhD opportunities

18. What do we produce?

19. SGI Success Innovation Global reputation Academic backing Networks Trend spotting Projects delivered on time on budget

20. Variety of projects Herbert Gallery GALA Network Modes E-Vita V-trade Demonstrator Meducator Alice FIRE Virtual Far Gosford Street Daphne – CAVA Serious Games Studio I spectrum Sexual Health for Parents Oman Maternal Health Irish Tourist Board Language Game Forest Fire Fighting

21. Aims to improve the work based social interaction skills of people on the Autistic spectrum through a virtual work environment

22. Virtual Far Gosford Street

23. Drivers Mate Mobile wellbeing for mobile workers Cost saving Increased productivity

24. Herbert Gallery

25. Singapore SGI

26. Singapore SGI Supported by MDA Collaboration with industry Working with Academic organisations Community project

27. Emerging Markets

29. Gender split 49/51 - In US 70% of online gamers female

30. 100% of 6-10 year olds in the UK consider themselves to be gamers (59% of UK population play games regularly

31. Currently approx. 180 virtual worlds (100+ aimed at young people)

32. Several studies demonstrating the efficacy of serious games for training

33. In USA in-game advertising to reach $971 million in 2011

36. Lines between virtual worlds, games and social software blurring

37. Among 16-24s, over half (52 per cent) of their media activity is simultaneous, compared to just over one fifth (22 per cent) for people aged over 55.

38. In June 2010 nearly three quarters of mobile phones sold were Smart Phones

39. Highest take up of tablets such as ipad and kindle from 15-24 year olds – used in bed

40. Most downloaded apps are games

42. Everything will be on the cloud

43. Virtual Tribes all about curation – sorting the data you want

44. Several studies demonstrating the efficacy of serious games for training

45. Get money from saving time

46. Collaborative consumption – car sharing biggest motor trend

48. Serious Games Trends Gamification Social Gaming Cloud Storage Consumer to Prosumer

49. Gamification Use of game play mechanics for non-game applications Making technology more engaging Rewarding others for engaging Changing behaviour Prolonging time spent on site

50. Nike Tag Gamification http://www.youtube.com/watch?v=nlwNvCEFL8A

51. Gamification http://www.youtube.com/watch?v=nlwNvCEFL8A&feature=player_embedded

52. Gamification

53. Social Gaming 2 million people playing games in social media platforms Most downloaded apps are games What is serious about social games? Collection of data – if it is free you are not the customer you are the product!

54. All on the Cloud Whenever, wherever, downloading as needed

55. Consumers to Prosumers

56. DIY for Digital Natives

57. Caspian Learning - Prosumers

58. ThinkingWorlds – no programming required

59. Serious Games Innovation

60. Augmented Reality The combination of a real physical environment augmented with a virtual computer scene augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell http://onproductions.com.au/2011/06/02/lynx-angel-ambush/

61. Shakespeare Byte Size

62. Shakespeare Byte Size

64. Plan Navigator – On-site location data & building structure intelligence

65. Suspect Tracker – First person tracking & logging of target movements

67. Brain computer innovation SGI introduced Neurosky to UK games developers

68. SGI Global Partners

70. Collaboration

71. Knowledge transferWe make learning fun

72. http://www.youtube.com/watch?v=i5IW9wK_HNg

73. Thank you for listening Jacqueline Cawston Senior Business Development Manager The Serious Games Institute jcawston@cad.coventry.ac.uk