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Matt Heinz Heinz Marketing LLC @heinzmarketing
What’s Working Now List Segmentation Crawl first  Segment by role  Improving click/response rates Customer-focused outcome messages Limit HTML  Innovative use Dayparting “Almost leads” Lifecycle marketing
What’s Changed Email is more (not less) important Seamless channel integration Context is more important than permission
What’s Next Automated yet personalized Seamless channel integration More transactional & action-oriented (think text & Twitter)

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How to Improve Email Marketing with List Segmentation, Dayparting and Personalization

  • 1. Matt Heinz Heinz Marketing LLC @heinzmarketing
  • 2. What’s Working Now List Segmentation Crawl first Segment by role Improving click/response rates Customer-focused outcome messages Limit HTML Innovative use Dayparting “Almost leads” Lifecycle marketing
  • 3. What’s Changed Email is more (not less) important Seamless channel integration Context is more important than permission
  • 4. What’s Next Automated yet personalized Seamless channel integration More transactional & action-oriented (think text & Twitter)