2. What’s Working Now List Segmentation Crawl first Segment by role Improving click/response rates Customer-focused outcome messages Limit HTML Innovative use Dayparting “Almost leads” Lifecycle marketing
3. What’s Changed Email is more (not less) important Seamless channel integration Context is more important than permission
4. What’s Next Automated yet personalized Seamless channel integration More transactional & action-oriented (think text & Twitter)