Multiply Your Revenue Returns with Transactional Email
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For most businesses, they're an afterthought. But for some, transactional emails represent some of their most profitable and cost-effective marketing tools of any kind. In this webinar, Matt Heinz, President of Heinz Marketing, walks through the best practices of companies that are using confirmation, thank you, courtesy alert and other "transactional" emails to drive purchase behavior, greater engagement frequency and higher lifetime value.
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Multiply Your Revenue Returns with Transactional Email
- 1. Webinar Multiply your revenue returns with Transactional Email ✆ March 8th, 2011 Dial-in telephone: +1 (213) 286-1201 Access code: 420-757-706 Webinar ID: 396-242-880
- 2. Tweet! Twitter about the webinar using #whatcounts Follow: @WhatCounts @heinzmarketing 2
- 3. Speaker Matt Heinz President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing 3
- 5. 8 mistakes most companies make
- 6. 8 things you can start doing tomorrow
- 7. 6 more things that can help double transactional revenue
- 8. Examples
- 9. Q&A4
- 13. Transactional Email: 87 per year74% of emails that organizations send are transactional!
- 14. What it does for you
- 15. What Counts as transactional email Order confirmations Shipping notification Receipts Order status Receipt confirmation Service request received New account set-up Account balance information Expired subscriptions
- 17. 79% of transactional email has no promotional content
- 18. 42% of transactional emails are delivered as text (no HTML)
- 19. 53% of transactional emails are controlled outside of marketing
- 22. GLAZING OVER
- 23. CLOSER BUT ROOM FOR IMPROVEMENT
- 24. WHAT TO DO IMMEDIATELY Pay attention to the “from” name Subject lines are very important Test, test, test, test… Personalization Send email when people are reading Minimize sequencing Prioritize the primary message (but keep it short) Measure!
- 25. What to do next Dedicated IP address Design for all devices Time the emails correctly Use HTML Match look/feel to rest of brand, Web site, etc. What else might they need? What did they forget?
- 26. SEVERAL BEST PRACTICES IN ONE EMAIL
- 27. AND RIGHT BEFORE MY FLIGHT
- 28. MORE…
- 29. RENEWAL NOTICES
- 31. …BUT AT THE BOTTOM…
- 32. SOME GOOD, SOME BAD
- 34. Best Practices cheat sheet Immediately Pay attention to the “from” name Subject lines are very important Test, test, test, test… Personalization Send email when people are reading Minimize sequencing Prioritize the primary message (but keep it short) Measure! Next Priorities Dedicated IP address Design for all devices Time the emails correctly Use HTML Match look/feel to rest of brand, Web site, etc. What else might they need? What did they forget?
- 35. Q & A 24
- 36. Contact Matt Heinz: President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing 25
- 37. Contact Us WhatCounts, Inc. 315 5th Avenue South, Suite 800 Seattle, WA 98104 800-440-7005 www.whatcounts.com Twitter @whatcounts sales@whatcounts.com 26
Editor's Notes
- Adam
- Adam
- Adam:Matt Heinz brings more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.
- Adam
- Adam
- Adam