1. About company
April 1st , 1976 – founded
January 3rd ,1977 –incorporated
Headquaters –Cupertino , California
Co –founders – Steve jobs , Steve wojniak
CEO-Steve jobs
Industry – Computer software , computer
hardware , electronics

2. Marketing strategy
Committed to bringing the best portable music device and mobile communication
Experience for people of all ages
Innovative products designs and styles
Adhere to costumer preferences in sizes , capacity and weight

4. CEO- Steve Jobs
He worked for first HP company where he met Steve Wozniak .
After a Jobs saw a computer Wozniak had designed , he decided to turn it into busiiness
On 1st April 1976.
After internal power struggle , he as eventually kicked off by board of directors .
During the time , Jobs bought what became “Pixar” from Lucas film for $5 million .
Steve is the Guinness book of world records as “ Lowest Paid Chief Executive Officer” for Pixa

5. Vision / Mission
Vision
To become the world wide leader in computer and mp3 player sales .
Mission
“Apple is committed to bringing the best personal computer , and mobiloe usage experience
to students , educators , creative professionals and consumers around the world through its
innovative hardware , software and internet offerings “ .

6. Swot analysis
Strengths Weaknesses
One of the oldest hardware manufacturer Focusing on intenal engg. More than marketing
Control over the product High price
High quality product Consumer faced problems with faulty batteries
Easy to carry products Had difficulties on some of its products’ quality
control
Product diversification
Not issued dividends

7. History of apple
Apple 1
1976

8. Apple 2 1977

9. Apple 2 1980

10. 1983 Lisa

11. macintosh
1984

12. Macintosh E/30
1989

13. Power book 100
1991

14. Message pad and new ton O S
1993

15. Quick take
1994

16. Power mancintosh 9500
1995