1. Case Study : Gamification
At BeautyNET
rachel

2. What is Gamification?
“The process of game-thinking and game mechanics
to engage users and solve problems.”

3. How to use Game-Design
Methods for Gamification!
• MDA Framework
Mechanics
Mechanics : functioning components
Dynamics : Interaction of players and Mechanics
Dynamics
Aesthetics
Aesthetics : the feeling of a player
Mechanics is an important element of
game design.

4. The Core Elements : Mechanics
• 7 core elements of game Mechanics
- Points : The most important element
-
Experience/Redeemable/Skill/Karma/Reputation points
Levels : A process of player's growth
Leaderboards : Comparison with other player
Badges : Symbols showing the position of players
Challenges/Quests : The task having compensations
Onboarding : Tutorial for beginners
Engagement loops : repeated engagement

5. An example based on
gamification
• BeautyNET
- One of popular cosmetics online shop

6. An example based on
gamification
• Points System : Pin, Beauty Mileage, Review
- Pin? Experience Points offered by the BeautyNet
- Getting pins through Activities within the web site
- Participating in the auction using Pin
- Beauty Mileage? Redeemable Points
- Beauty Mileage that can be used like cash on the
web site
- Mileage Can be used when buying the products
- Posting reviews of product (Reputation Points)
- Selecting the best review (Skill Points)
- recommendation of other reviews (Karma Points)

7. An example based on
gamification
• Levels & Badges System : 7 membership
levels
- The Membership level is determined according to the
purchase amount
- badges and benefits differ from membership levels

8. An example based on
gamification
• Leaderboards System : Top Ranking
•
s
- BeautyNET ranks customers
using Pin Score
- The Rankings are announced
every week

9. An example based on
gamification
• Challenges/Quests System : Attendance event
- Reward for log-in on the web site everyday for a the
month
• Onboarding System : Coupon event
- Supply of a sign-up discount coupon
• Engagement loops System
- Offering incentives, such as discount coupons and
MISSHA Day(Regular discount event)
- Providing variety of free cultural events

10. Reference
• Gabe Zichermann · Christopher Cunningham,
『Gamification by Design』 , O'Reilly Media , 2011
• http://www.beautynet.co.kr/