1. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Small is the New Big
and 183 riffs, rants, and remarkable business ideas
Published by The Penguin Group

2. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Table of Contents
Book Report
• Author - A bit about Seth Godin and his achievements, pg. 1
• Target for the book - Who should read this, pg. 2
• Objective of the book - Why read this book pg. 3
• Summarizing Statement - Simple summary pg. 4
• Executive Summary - Detailed summary pg. 5
• Key Points - The three main points the book makes pg. 6
• Examples - How those three points are made evident pgs. 7-9
• Conclusions - Is the book worth recommending pg. 10

3. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Seth Godin
“America’s Greatest Marketer”
• Author of seven bestsellers including Permission Marketing,
Tribes, and The Purple Cow
• Editor of Big Boo
• Founder and CEO of Squidoo
• Public speaker to large groups on marketing, new media and
what’s next
• The man behind the most widely read and linked to business
blogs and consistently on the list of top 100 blogs in any subject
01

4. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Target Readers
Students, Entrepreneurs, Marketers, Business owners
You’re smarter than you think.
Reading this book.. you will find a little idea
that could change everything about the way
you do businesss.
02

5. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Objective of the boook..
“An entertaining snapshot of Godin’s fiercly original brain
It is meant to share knowledge on how to
market effectively.
03

6. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Summary,
The book gets you thinking about why you need
(NEW) remarkable ideas, why spreading real
stories works, and how adapting to new media can
make a big difference.
04

7. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Executive Summary,
Small is the New Big is a book that helps marketers and
entrepreneurs stay competitive in a world of expanding media
outlets. It’s not a long narrative with tons of research. It’s a
compilation of blog postings, magazine columns, and e-books
eight years in the making. The book was designed by Seth Godin
who is deemed “America’s Greatest Marketer.” Each page offers
stories and ideas that can change how you work, what you buy,
and how you see the world.
The book explores three main themes. One, “Small is the
new big” is expressed in terms of how, when, and why advertise.
Two, “Authentic stories spread and last, but lies get exposed
faster than ever” concentrates on reputation control, or public
relations. Three, “The ability to change fast is the single best
asset for any person or organization.” These themes are
represented in relatable stories, real facts, and marketing tips
from Godin himself. Overall, the book is a fine tool for
entreprenuers and marketers now, then, and on their way up.
05

8. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Key Points
• “Small is the new big”
What was once an advantage is now a liability
• “Storytelling is in”
Authentic stories will spread and last, lies spread faster
• “Versatility is a must”
The ability to change is the best asset to have
06

9. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Evidence - The marketing funnel
page 87
Most marketers spend a lot of time trying to shovel more and
more attention into the top of the funnel. However, the graph
above is an example of how keeping your funnel filled can
explode your budget pretty quickly.
Ford.com is supported by more than a $100 million dollars worth
of advertising annually. Squidoo.com is a community-driven site.
In this case, the small budget was the new big budget.
07

10. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Evidence - Embrace the new,
not just the only
pgs. 152-153
Is your organization
the only? The only
all-rock radio
station in town, the
only bakery in the
county, the only all
girl’s school etc.
• Only is very comforting. Only eliminates competition, provides
price insulation, and boosts egos. Only, alas, is in short
supply these days. •
The challenge of being remarkable is being fast enough and
brave enough to embrace the new, not just rely on being the only.
In this case, adapting to new media is key.
08

11. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Evidence - What makes an idea
Viral?
pgs. 249-250
An idea must be sent and received to spread.
No one spreads an idea unless:
• They understand it
• They want it to spread
• They believe that spreading it will enhance their power
(reputation, income, friendships) or their piece of mind
• The effort necessary to send the idea is less than the benefits
No one “gets” an idea unless..
• The first impression demands further investigations
• They already understand the foundation ideas necessary to
get the new idea
• They trust or respect the sender enough to invest the time
In this case, interesting, authentic stories will spread and last.
09

12. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
I recommend this book..
Especially if you are like me and haven’t read Godin’s blog much
Small is the New Big is a fun, easy read that inspires new ideas
and a new way to market.
Seth’s language is clear and he writes stories that we can all
relate to. His spurts of humor make it an enjoyable book.
I especially liked how the book was designed. The”chapters”
are so short that you can pick it up at any time without too much
commitment. You won’t feel lost or feel like you’re reading in
circles. You just get it, and you take what you want from the
tidbits of knowledge. This is one of those books you keep on your
shelf. You never know when you’ll need one of Godin’s
small ideas.
***** I give it five stars. *****
10

13. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
Check out www.SethGodin.com for more titles!

14. S m al l i s t h e N ew B i g , Seth Godin [ Book Review ] :: Heather lee ::
You can find this book review
posted on my blog @
heatherleedesign.wordpress.com