This is a social media plan for Conservatives for Maryland.

1. Conservatives For Maryland Social Media Plan:

2. Mission of CFM Mission: Identify Conservatives Throughout Maryland and to Engage them at the Grassroots Level in the Political Process. Identify the Political Opinions and Preferences of the 3.5 million Voters in Maryland. Activate, Educate, Mobilize, as well as Turnout to Vote, Those it has Identified.

3. Audience CFM’s Target Audience: Conservative in Maryland Male and Female All Ages, Races, And Religions Mainly… Donors Volunteers Candidates Voters

4. Overall Strategy Five Steps 1. Listen 2. Prepare 3. Engage 4. Go Offline 5. Measure Success

5. Platforms Blog Video Facebook

6. Phase One: Blog Facts: 42% of Internet Users Have Read a Blog Popular Inexpensive Easy to Use

7. Phase One: Blog The Plan: Keep Marylanders Informed Feature Guest Bloggers Link to Other Blogs, Build Relationships Post Frequently, Keeping Page Fresh Establish as a Credible Source

8. Phase Two: Video Facts: YouTube Largest Video Sharing Site On The Web 2 Billion Views Per Day Second Most Popular Search Engine

9. Phase Two: Video Plan: Demonstrate with Words, Pictures, and Music YouTube Channel – Categories Help to Make Blog and Facebook More Interesting

10. Phase Three: Facebook Facts: Users 18-29 Heaviest Users 2009 – 2010, Users 50-64 grew 88% Users 65 and Older Grew by 100%

11. Phase Three: Facebook Plan: Use Fan Page to: Keep in Touch with Supporters Build Relationships with New Supporters Keep Fans Updated (events, facts, etc.) Establish CFM as a Credible and Knowledgeable Source for Conservative News.

12. Plan of Action Back to Five Steps Listen Prepare Engage Go Offline Measure Success

13. Measuring Success To Track: Comments Blog Mentions/Press Coverage Number and Quality Of Relationships Formed How Many New Volunteers/Donors? Goal: Record Weekly and Monthly Re-evaluate Frequently

14. Mission All Three Tools (Blog, Video, and Facebook) Help With the Main Missions of CFM. 1. Identify Conservatives 2. Identify Opinions and Preferences 3. Educate

15. Conclusion Social Media is Free Implement Social Media Plan Use a Blog Use Video Use Facebook These Tools will Help CFM to Achieve its Mission and Encourage Marylanders to Vote, Donate, and Volunteer.