1. RWJF: Games to Generate Data
Webinar Presentation
Date: February 4th, 2013

2. On today s call:
Michael Painter
Ben Sawyer
JL Neptune
Jenn Stone
Senior Program President
Senior Vice President
Challenge Manager
Officer
RWJF
Digitalmill
Health 2.0
Health 2.0

3. Agenda for Today s Webinar
 RWJF and Aligning Forces for Quality Overview
 Background
 Challenge Goals
 Challenge Phases
 Evaluation Criteria
 Timeline
 Resources
 Q & A

4. Robert Wood Johnson Foundation
 RWJF
 Aligning Forces for Quality
 16 Communities
 10 year initiative
 Improving Community Health Care
 What about Community Health?
 Aligning
Forces Developer Challenges
 Why an Aligning Forces game?

5. Challenge Background
 Robert Wood Johnson Foundation Aligning Forces
for Quality (AF4Q) Initiative Challenges:
 #1: RWJF Aligning Forces Challenge
 #2: RWJF Games to Generate Data Challenge
 Gamification in health

6. Challenge Goals
 Create apps that use gaming and gamification
concepts to generate health data that can be
incorporated into the Aligning Forces data set
 Target AF4Q geographies, scalable for others
 Generate new health data

7. Challenge Details
 Game app focus:
 Increasinghealth outcomes and healthcare quality
 Reducing overall spending on community health
 Improving overall community health
 Target audience:
 Players
= citizens seeking to improve personal health and
optimize community health
 Data:
 Generate useful health care quality data
 Use Aligning Forces performance data and other public data
sources (County Health Ranking and Roadmaps data,
healthdata.gov)

8. The Challenge
 Phase I – Ideation
 Submission requirements: written document (< 8 pgs)
describing software, data generation and community
deployment approach
 Awards: 5 Finalists awarded $5,000 each and eligibility for Phase
II
 Phase II – Development
 Eligibility: Phase
I Finalist
 Submission requirements: working game application, slide deck
(8 slides), and demo video (5 min)
 Awards: First Place $100,000 and demo opportunity, Second
Place $50,000, Third Place $25,000

9. Evaluation Criteria
 Potential for data generated to improve health and health care
(weighted most heavily)
 Creativity and innovation
 Game/gamification design characteristics that drive engagement and
experience
 Design, usability and intuitiveness
 Effective integration of Aligning Forces and County Health Rankings
data, etc.
 Potential and realistic plans for adoption in the community that
minimally generates a quality data set, and engages as many people in
doing it
 Extra credit: apps that help community leaders improve Aligning
Forces community healthcare

10. Timeline
 Phase I launch: December 5, 2012
 Phase I end: February 22, 2013
 Finalists announced: March 8, 2013
 Phase II start: March 11, 2013
 Phase II end: July 29, 2013
 Winners announced: September 2, 2013

11. Resources -- Data Sets
 ForAligning Forces performance data, email Jenn
Stone (jstone@health2con.com)
 Additional data from the County Health Rankings
Challenge
 Available for download -- see Health 2.0’s Games to Generate
Data Challenge website
 healthdata.gov

12. Questions?
www.health2challenge.com
Contact Jenn Stone at:
jstone@health2con.com