Information Innovation Index 2014 UK Research Results

© Hitachi Data Systems Corporation 2014. All rights reserved.
Information
Innovation Index
May 2014

Demographics
…size …sector
200 IT decision-makers from UK enterprises were
interviewed in April 2014, split in the following ways...
Figure d2: “Within which sector is your organisation?”
(200 respondents)
Figure d1: “How many employees work in your
organisation?” (200 respondents)
78
122
1001-3000 employees
More than 3000 employees
50
45
32
30
28
15
Public sector
Financial services
Manufacturing
IT and telecoms
Retail, distribution and transport

1. Business-defined IT
2. Information innovation
3. Issues with untapped intelligence/innovation
Three areas of interest

1. Business-defined IT

Can IT support the drive for business growth and innovation?
Figure 1: Analysis for those who agree or
disagree that “IT is able to support
your organisation's ambition to drive
business growth by extracting value
from data?” (200 respondents)
Figure 2: “To what extent do you believe that IT
is able to support your organisation's
ambition to innovate by extracting
value from data?” (200 respondents)
Overall 34% of respondents do not agree
that IT is able to support their
organisation’s ambition to drive business
growth by extracting value from data
44% of respondents do not agree
that IT is able to support innovation
through extracting value
Only 14% strongly agree that IT can
support this ambition
34%
67%
Do not agree Agree
0%
11%
33%
43%
14%
1 - do not agree at all 2

Are IT limitations holding organisations back?
Figure 3: “Do you think your organisation's ambition to
accelerate growth by leveraging information is being
held back by the limitations of IT?” (200 respondents)
Figure 4: “To what extent do you think that IT's approach to storing and
managing information is stifling the organisation's ability to
leverage data to drive business growth?” (200 responses)
Just over nine in ten (92%) respondents agree to some
extent that the limitations of IT are holding back
business growth
Could part of the limitation be the way the data is stored
and managed?
Nine in ten respondents agree to some extent that
IT’s approach to storing and managing information
is a limitation
This response suggests that the way information is
stored and managed in the majority of
organisations should be reviewed in order to assist
with driving business growth
8%
24%
39%
22%
9%
1 - do not agree at all 2 3 4 5 - strongly agree
10%
32%
32%
21%
7%

Are outdated IT practices/processes holding organisations back?
Figure 5: “Analysis of those who agree to some extent or do not
agree at all that outdated IT practices/processes are
restricting the organisation's ability to leverage data to
drive business growth?” (200 respondents)
Figure 6: “Is IT perceived to be a strategic asset to your
company?” (200 respondents)
94% of respondents agree to some extent that
outdated IT practices/processes are holding back
their organisation
This suggests that if the majority of organisations
were to update their IT practices and/or processes,
they may be able to better utilise their data for
driving business growth
IT is perceived as a strategic asset in 70% of
respondents’ organisations
We might infer from this that the majority of
organisations consider IT to be a strategic asset,
however as Figure 5 shows that IT is potentially
failing
70%
30%
Yes No
6%
94%
Do not agree at all Agree to some extent

Why is IT unable to support business leaders
in extracting value from data?
97% of respondents stated at least one reason why IT is unable to support business leaders in extracting
value from data, and on average each respondent selected between three and four of the above reasons
The main reason why IT is unable to support their organisation’s ambition to drive business growth by
extracting value from data is that information has traditionally been stored in disparate systems and in
varying formats which is not instantly ready to be leveraged to extract value (63%)
63%
40%
39%
36%
36%
36%
31%
25%
22%
21%
3%
Information traditionally stored in disparate systems and in varying formats…
We do not have the resources and infrastructure to extract value from…
Cost
Information cannot be leveraged for business use without a great deal of…
Information cannot be quickly leveraged for business use
Business leaders are not currently focused on extracting value from…
We do not have the skills to extract value from information assets
Don't comprehend the potential value of the data
Fears over compliance risks
Information has traditionally been stored for IT's needs, not with future…
None of the above
Figure 7:
“What are the main reasons why IT
is unable to support business
leaders in extracting value from
data?” asked only to respondents
who do not agree that IT is able to
support their organisation’s
ambition to drive business growth
by extracting value from data (67
respondents)

Does IT work with line of business leaders?
Only 15% of respondents strongly agree that their IT
function works with line of business leaders in this way
A higher percentage of respondents who are currently
mining untapped intelligence agree that their IT function
works with line of business leaders to define their strategy
(74%) compared to those not yet mining untapped
intelligence (54%)
The data suggests that IT departments in organisations
who are focused on mining untapped intelligence are
more likely to be aligned to the needs of the business
Do line of business leaders make themselves available to
assist when developing and executing IT strategy?
Figure 8: “Does your IT function work with line of business leaders to
define IT strategy by aligning business objectives with
today's technology capabilities?” Asked of all respondents
(200) broken down by those who are/are not mining
untapped intelligence
Six in ten (60%) respondents agree that their IT
function works with LOB leaders to define IT strategy,
aligning business objectives with today’s technology
capabilities
4% 4% 3%
11%
6%
13%
26%
17%
29%
45%
52%
42%
15%
22%
12%
Total Currently mining
Not currently mining

Does the IT department have adequate access to line
of business leaders?
Only 11% of respondents strongly agree
that they have adequate access to LOB
leaders to develop and execute an
effective IT strategy that drives business
growth
Line of business leaders are more likely to
be available to their IT colleagues for this
purpose in organisations that are currently
mining untapped intelligence
The data suggests that when organisations are
mining untapped intelligence there is more
need for IT to have access other LOB managers
Could IT be doing more to support their
business leaders?
5% 2% 6%
23%
15%
25%
30%
26%
31%
32%
33%
32%
11%
24%
6%

Are IT doing enough to support business leaders?
Around one in ten (9%) respondents say that their
organisation does not have an objective to leverage
data to assist with driving business growth
This suggests that despite few respondents saying
that they do not work with LOB managers, most
could be doing much more
Given that so few think that the IT department is
supporting business leaders enough, does the IT
strategy require more input from business leaders?
Figure 10: “Do you agree that IT could be doing more to support
business leaders in their goal of leveraging data to drive
business growth?” showing respondents who have a goal of
leveraging data to drive business growth (182 respondents)
Almost all respondents (99%) who have a
goal of leveraging data to drive business
growth, agree to some extent that they could
be doing more to support their business
leaders to achieve this goal
1%
7%
21%
45%
26%

Does the IT strategy require more input from business leaders?
Around half of respondents (51%) agree their
business leaders should have a greater say in the
direction of their IT strategy
Of those who wish that their organisation was investing
in data analytics, six in ten (61%) agree that business
leaders should have more input in the IT strategy
Compared to 32% in organisations who do not want to
be investing in data analytics
This suggests that IT decision-makers are more open to
their business leaders being involved in the IT strategy
direction if they want their organisation to invest in
data analytics
5% 4%
10%
4%
16%
11%
19%
24%
29%
24%
39%
32%
38%
47%
22%
28%
13% 14% 10% 12%
Total Wish organisation
was investing in
data analytics
Do not wish
organisation was
investing in data
analytics
Organisation is
already investing
in data analytics

2. Information Innovation

Are organisations correlating information with other data sets?
This means that 40% of respondents’ organisations
are not currently correlating information with other
data sets to extract value, with smaller enterprises
less likely to be doing this (46% are not, compared
to 36% of larger enterprises who are not doing this)
Smaller organisations might not have as many data
sets to correlate, or may perceive less of a need to
do so
Which data sets hold the most value?
Figure 12: “Is your organisation currently correlating
information with other data sets to extract
value?” Asked of all respondents (200)
broken down by organisation size
Three in five respondents (60%) say that their
organisation is currently correlating information
with other data sets to extract value
60%
54%
64%
40%
46%
36%
Total 1001-3000
employees
More than 3000
employees
Yes No

Which data sources and type hold the most value?
According to 73% of respondents, customer data holds the most value to their organisations
(Figure 13)
Half of respondents (50%) see the most value in semi-structured or unstructured data, the data
sets that are most difficult to analyse (Figure 14)
Figure 13: “What source of data generated by the business do
you believe holds the most value for your
organisation?” (200 respondents)
Figure 14: “Which type of data generated by the business do you
believe holds the most value to drive business growth
and innovation?” (200 respondents)
7%
43%
50%
Unstructured data
Semi-structured data
Structured data
73%
16%
9% 3%
Customer
data
Machine
generated
data
Employee
data
Other

Are organisations mining untapped intelligence?
Figure 15: “Is your organisation currently mining
untapped intelligence?” (200 respondents)
73% of respondents’ organisations are not
currently mining untapped intelligence
Of those not mining untapped intelligence, three in five
say that their organisation is not planning on doing so in
the next 18 months
Over half (56%) of all respondents either plan to be
mining untapped intelligence in the next 18 months, or
are already doing it
The data suggests that there is a minority of organisations
(27%) who are doing this already who will have an
advantage over their competitors, with 44% possibly
unaware of the opportunity
For those who currently mine untapped intelligence, what
benefits are they experiencing?
27%
29%
44%
Currently mining
Not currently mining but plan to
Not currently mining with no plan to

What is being captured by mining untapped intelligence?
Figure 16: “Which of the following is your information analysis allowing you to capture?” asked of respondents whose organisation is
currently mining untapped intelligence (54 respondents)
All respondents who already mine untapped intelligence say that they have been able to extract valuable
insights in doing so (an average of three of the above), suggesting how important mining untapped
intelligence is
Around half say that mining allows them to identify areas of inefficiency (52%), identify
industry/customer trends (48%), make cost savings (48%), and/or allows them to provide a better
customer service (48%). This indicates that different organisations are benefiting in different ways,
implying there are a multitude of different benefits from carrying out information analysis
52%
48%
48%
48%
43%
43%
41%
0%
Identify areas of inefficiency
Identify industry/customer trends
Make cost savings
Provide a better customer service
Identify new revenue streams
Provide insights into potential areas of innovation
Create more sophisticated business processes
We have not been able to extract any valuable insights

Are organisations missing out if they do not correlate data information
with other data sets?
Figure 17: Analysis of those who agree to some extent or do not
agree at all that their “organisation is missing out on an
opportunity to gain valuable business intelligence?” asked
of respondents whose organisation is not currently
correlating information with other data sets (80
respondents)
Almost all respondents (96%) whose
organisations do not correlate information with
other data sets agree to some extent that they
are missing out
The fact that 100% (Figure 16) of those who are doing this
are seeing benefits gives strong indication of how likely it is
that these respondents are missing out
What opportunities could untapped intelligence unlock?
4%
96%

What potential does untapped intelligence hold?
65% of respondents believe that untapped
intelligence has the potential to drive growth
Around half (52%) believe it can create new revenue
streams and around half (49%) consider it has the
ability to transform business
Even 64% of those who are not currently mining
untapped intelligence nonetheless consider it to have
potential to drive growth
Are organisations doing enough to drive growth?
Figure 18: “Do you believe that untapped intelligence has the potential to do
the following:” Asked of all respondents (200) broken down by
whether they currently mine untapped intelligence or not
Nine in ten (90%) respondents say
mining untapped intelligence can drive
growth, create new revenue streams or
transform business
65%
69%
64%
52%
65%
42%
49%
63%
48%
10%
2%
13%
Total
Currently mining untapped
intelligence
Not currently mining untapped
intelligence
Drive growth Create new revenue streams
Transform business None of the above

Could organisations be doing more to drive business growth?
Figure 19: “Do you think your organisation is doing enough to drive business growth through
innovation thanks to insights gained from information?” Asked of all respondents (200)
broken down by whether they currently mine untapped intelligence or not
Only 7% of respondents strongly agree that their organisation is doing enough to drive
business growth through innovation thanks to insights gained from information
Fewer than one in five (17%) of those whose organisation is currently mining strongly agree
that their organisation is doing enough to drive business growth, suggesting that they are
doing well but they could still be doing more
5%
0%
7%
29%
15%
34%
40%
39%
40%
20%
30%
16%
7%
17%
3%
Total Currently mining untapped intelligence Not currently mining untapped intelligence

3. Issues with untapped
intelligence/innovation

Are organisations struggling with too much data?
Figure 20: “My organisation is currently drowning in data” Asked
of all respondents (200) broken down by whether they
currently mine untapped intelligence or not
Figure 21: Analysis of those who agree to some extent
or do not agree at all that their “organisation
'hoards' data?” (200 respondents)
96% of respondents agree to some extent that their
organisation is currently drowning in data
All respondents whose organisation currently mines
untapped intelligence agree they are drowning in data
to some extent
There may not be a problem, possibly just a lot of
data. Are those who are mining doing so simply as a
management response to data volumes?
94% of respondents agree that their organisation
hoards data to some extent…
…the results suggest that organisations are
drowning in data because they hoard it, however
there could be value in the data they are hoarding
4% 0% 5%
23%
7%
29%
37%
35%
37%
27%
35%
23%
10%
22%
5%
untapped
intelligence
untapped
intelligence
6%
94%

Are the insights derived from untapped intelligence trusted?
Figure 22: “Do you trust the accuracy of the insights that derive
from untapped intelligence?” asked of respondents
whose organisation is currently mining untapped
intelligence (54 respondents)
Only 13% of respondents who currently mine
untapped intelligence do not trust the accuracy
of the insights derived from it
Does this suggest that the solutions they are using to mine
untapped intelligence are not as good as they can be?
Despite this, almost nine in ten (87%) do trust the
accuracy of the insights derived from their mining of
This suggests that the majority of organisations who are
mining untapped intelligence are confident that their
solution can do so accurately, among the other benefits we
have seen this group experience (Figures 8, 9 and 18)
But do employees have the right skills to mine
untapped intelligence?
87%
13%
Yes No

Do employees have the right skills and training to mine
untapped intelligence?
Just under half (48%) of respondents
whose organisation currently mines
untapped intelligence do not agree that
people in their organisation have the right
skills and training
Almost three quarters (73%) of
respondents whose organisation does not
currently mine untapped intelligence
consider their colleagues not to have the
necessary skills to do so
The responses show that those mining
intelligence have evidently invested in skills
to make it a success, an organisation
cannot start doing it without the necessary
skills in placeFigure 23: “Do you believe that people in your organisation have the
necessary skills and training to act on insights garnered from
untapped intelligence?” Asked of all respondents (200) broken
down by whether they currently mine untapped intelligence or not
66% of respondents are not sure that
people in their organisation have the
necessary skills and training to act on
untapped intelligence insights
4% 2% 4%
32%
17%
39%
30%
29%
30%
22%
33%
18%
7% 17%
3%
5% 2% 6%
1 - do not agree at all 2 3 4 5 - strongly agree Don't know

Compliance, data protection/privacy and discoverable data
88% of respondents are worried to some extent that if untapped intelligence is ignored they may fail to adhere to compliance
regulations. This suggests that the majority not yet mining untapped intelligence need to start soon to ensure compliance
(Figure 24)
Three quarters of respondents (74%) are concerned whether their existing data protection/data privacy strategies are capable
of handling Big Data analytics (Figure 25)
97% say that data when saved in any form is a risk to some degree, including one in eight (12%) considering it to be a very
serious risk (Figure 26)
Figure 24: “Are you worried that ignoring
untapped intelligence will lead to
your organisation failing to adhere
to compliance regulations?” (200
respondents)
Figure 25: “Are you concerned about
whether your existing data
protection/data privacy strategies
are capable of handling Big Data
analytics?” (200 respondents)
Figure 26: “How serious do you regard the
risk implicit in data that is saved
and discoverable?” (200
respondents)
17%
42%
16%
26%
Yes, more concerned than 12 months ago
Yes, the same level of concern as 12
months ago
Yes, although less concerned than 12
months ago
3%
13%
38%
35%
12%
1 - not at all serious 2 3 4 5 - very serious
13%
30%
28%
22%
8%
1 - do not agree at all 2
3 4
5 - strongly agree

In Summary…
• The limitations of IT, the approach to storing and managing information, and restrictions by outdated
IT practices/processes are holding back business growth in organisations
 95% of respondents agree to some extent that outdated IT practices/processes are holding
back their organisation
• IT is considered a strategic asset to organisations, however line of business leaders need to work
closer with their IT colleagues to set the IT strategy to help drive business growth
 Only 11% of respondents strongly agree that they have adequate access to LOB leaders
• Three in five organisations are correlating information with other data sets, however the majority of
organisations are not yet mining untapped intelligence
 Those who are not yet correlating information with other data sets feel they are missing out
on an opportunity to gain valuable business intelligence
 Around two in three (65%) respondents believe untapped intelligence has the ability to drive
growth in their organisation
• Customer data is considered to be the most valuable data source generated by organisations,
according to 73% of respondents
• Respondents’ organisations are drowning in data as well as hoarding it
 There is a lack of skill and training to act on insights that could come from interrogating this
mass of data, with 66% not believing their colleagues have the skills

Information Innovation Index 2014 UK Research Results

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